Responsibilities:
- 1.

Key Responsibilities
A. App Idea Research & Opportunity Identification
• l Identify new Android and iOS app ideas based on market demand, industry trends, and competitive opportunities.
• Research growing and underserved app categories, including AI applications, photo and video editing, productivity, utilities, document management, finance, lifestyle, and other relevant categories.
• Identify opportunities to create new applications or enter existing categories with differentiated products.
• Analyze whether an app idea has sufficient demand and a realistic opportunity to compete.
• Identify market gaps, underserved niches, and opportunities to improve upon existing applications.
• Maintain a pipeline of researched app ideas, ranked by opportunity, market demand, competition, and business relevance.
• Explain why each app should be considered for development and what makes the opportunity attractive. B. Market Research & Market Size Estimation
• Estimate the Total Addressable Market (TAM), Serviceable Addressable Market (SAM), and Serviceable Obtainable Market (SOM) for potential app ideas.
• Analyze category size, download volumes, estimated active users, market growth, and revenue trends where reliable data is available.
• Research current market demand and identify categories with increasing or declining popularity.
• Estimate the potential audience for each application and assess the opportunity to capture a realistic share of the market.
• Identify the major markets and countries where each app category has significant demand.
• Compare global market opportunities with country-specific opportunities.
• Research industry reports, app market intelligence platforms, app stores, and other reliable sources.
• Document sources, estimation methods, assumptions, and data limitations in every report. C. Country-Wise Market & Download Analysis
• Analyze application demand and estimated download volumes by country.
• Identify the top 10–20 countries for each shortlisted app opportunity, where data is available.
• Compare country-wise downloads, category rankings, estimated active users, and market growth.
• Identify countries where competitors have strong or weak market penetration.
• Evaluate whether an application has global potential or is better suited to specific countries or regions.
• Prepare country-wise market comparison tables supported by available data.
• Distinguish between actual reported figures, third-party estimates, and calculated projections. D. Competitor Analysis
• Identify and analyze the top 10–20 direct and indirect competitors for each app idea. l Research competitor applications on Google Play Store and Apple App Store.
• Analyze estimated downloads, ratings, review counts, release history, update frequency, and category rankings.
• Study competitor features, functionality, supported platforms, user limits, and product positioning.
• Compare free features, feature restrictions, and differences between competitor offerings where relevant to product planning.
• Identify common competitor strengths, weaknesses, missing capabilities, and opportunities for differentiation.
• Analyze negative reviews and feature requests to discover areas where existing products may be inadequate.
• Prepare detailed competitor comparison matrices and evidence-based recommendations. E. Feature Research & Product Planning
• Prepare a comprehensive feature list for each shortlisted application.




• Identify the features offered by leading competitors and compare them against the proposed product.
• Categorize features into essential MVP features, core competitive features, differentiating features, advanced features for future releases, and optional features that may not justify their implementation effort.
• Explain the purpose and expected value of every proposed feature.
• Prioritize features based on market demand, competitor gaps, user expectations, business relevance, complexity, and development effort.
• Recommend which features should be included in the initial product and which should be postponed.
• Identify opportunities to simplify the product without compromising its core value.
• Prepare feature comparison sheets and phased product roadmaps based on research findings. F. Product Differentiation & Competitive Positioning
• Determine how our proposed application can differ from existing competitors.
• Identify features or capabilities that are missing, poorly implemented, or difficult to use in competing products.
• Analyze whether an opportunity is genuinely differentiated or merely a copy of an established application.
• Recommend unique functionality, product capabilities, and feature combinations that could create a competitive advantage.
• Evaluate whether the proposed differentiation is meaningful enough to justify entering the market.
• Identify potential barriers to entry, market saturation, and risks associated with established competitors.
• Provide clear reasons why the company should pursue, validate further, postpone, or reject each opportunity. G. Product Feasibility & Business Case
• Evaluate whether a shortlisted app idea is practical for the company to pursue based on its scope, complexity, and market opportunity.
• Estimate the broad level of effort and resources required for the proposed feature set, in coordination with relevant internal stakeholders when necessary.
• Identify third-party dependencies, APIs, SDKs, external services, licensing considerations, and other significant product requirements.
• Research potential operational challenges, ongoing service dependencies, and product maintenance considerations.
• Compare the estimated effort with the expected market opportunity.
• Prepare a business case outlining the opportunity, competitive landscape, required investment, key assumptions, and major risks.
• Recommend whether the company should build the app, conduct further validation, postpone the idea, or reject it. H. Research Documentation & Reporting
• Prepare structured research reports and presentations for management review.
• Maintain a centralized database of researched app ideas, competitors, features, country-wise data, and research sources.
• Create standardized templates for app opportunity evaluation and competitor analysis.
• Present findings with clear tables, charts, comparisons, and supporting evidence.
• Update research reports when market conditions, competitor offerings, or category trends change significantly.




• Present research findings and defend recommendations using data rather than personal opinions.
• Maintain a prioritized shortlist of app opportunities for management decision-making. 2. Mandatory Deliverables
• App Opportunity Report: App concept, target category, core problem addressed, and reasons to consider building it.
• Market Size Report: TAM, SAM, SOM, market growth, and supporting sources.
• Country-Wise Analysis: Estimated download volumes, category demand, and leading countries where data is available.
• Competitor Analysis: Top 10–20 competitors, their features, ratings, estimated downloads, and market positioning.
• Feature Comparison Matrix: Competitor features versus proposed application features.
• MVP Feature Plan: Essential launch features, differentiating capabilities, and future feature priorities.
• Competitive Differentiation Report: Market gaps and reasons our proposed product could stand out.
• Feasibility Assessment: Estimated scope, complexity, dependencies, resource requirements, and key risks.
• Opportunity Ranking: Comparison of shortlisted ideas based on demand, market size, competition, differentiation, and feasibility.
• Final Recommendation: Build, validate further, postpone, or reject, supported by research and explicit reasoning. 3. Required Skills & Qualifications
• 2–5 years of experience in market research, product research, competitive intelligence, business analysis, or a related field.
• Strong understanding of Android and iOS applications and the mobile app marketplace.
• Experience researching app categories, competitors, features, download estimates, and market opportunities.
• Understanding of TAM, SAM, SOM, market sizing, industry trends, and competitive positioning.
• Strong analytical skills and the ability to interpret data from multiple sources.
• Proficiency in Microsoft Excel or Google Sheets for data analysis and reporting.
• Ability to prepare structured research reports, competitor comparison matrices, and presentations.
• Strong critical thinking and decision-making skills.
• Ability to distinguish verified data from estimates, assumptions, and projections.
• Excellent written communication and presentation skills.
• Ability to explain why an app opportunity is attractive and identify the evidence that supports the recommendation. 4. Preferred Tools & Platforms
• App market intelligence: Sensor Tower, AppMagic, data.ai, Apptopia, Similarweb.
• Market research: Google Trends, industry reports, app store research, and relevant public datasets.
• Competitor analysis: Google Play Store, Apple App Store, competitor websites, and app review platforms.
• Data analysis: Microsoft Excel, Google Sheets, and basic dashboarding tools.
• Documentation: Notion, Microsoft PowerPoint, Google Slides, or equivalent reporting tools.
• Candidates should be able to conduct useful research even when some market data is unavailable or requires estimation. 5. Ideal Candidate Profile
• The ideal candidate thinks like a product researcher and business strategist.
• They can identify attractive opportunities, understand the competitive landscape, estimate market potential, and explain which features matter most.
• They do not simply collect competitor screenshots or suggest popular apps.
• They investigate why an opportunity exists, how large it may be, what competitors already offer, where the gaps are, and whether the company has a credible reason to enter the market.

📌 App Research (Surat)
🏢 Logicgo Infotech
📍 Surat