Key Responsibilities
1. User Acquisition & Growth Strategy● Plan and execute multi-channel user acquisition campaigns across Google, Meta, affiliates, OEMs, and other digital platforms. ● Leverage performance marketing data and attribution tools (Appsflyer, Google Analytics, etc.) to monitor, optimize, and scale campaigns. ● Identify and test current growth channels to expand reach and reduce CAC. ● Attribution Management and Deep Funnel analysis 2. Strategic Marketing Partnerships● Identify, negotiate, and manage strategic partnerships with external platforms, fintech ecosystems, and marketing partners to drive acquisition and engagement. ● Collaborate with internal stakeholders to structure partnership models that enhance growth, retention, or monetization. ● Evaluate performance and ROI of partnership initiatives. ● Technically sound to integrate API’s via the help of Tech team 3. Customer Lifecycle & Engagement● Work with the Product and CRM teams to design and execute lifecycle journeys that improve activation, retention, and reactivation. ● Use engagement and analytics tools (CleverTap, Appsflyer,



internal dashboards) to track user behavior and implement targeted communication strategies. ● Analyze customer cohorts to identify growth opportunities and reduce churn. 4. Product Collaboration & Insights● Partner with the Product team to enhance customer experience across acquisition and engagement touchpoints. ● Provide data-backed insights for product improvements that drive conversion and retention. ● Collaborate on go-to-market strategies for new feature launches. 5. Monetisation● Plan and Execute monetisation strategies for the user base ● Platform Knowledge of Admob,GAM,Mediation Partners ● Loyalty and Rewards planning and strategizing to get desired brands for cross collab and customers benefit 6. Additional Responsibilities ● Manage Play Console for ASO & App health Checkups ● Manage App store for ASO & App health Checkups ● Technically sound to integrate pixels,tags,API’s ● Content and Creative checkups

📌 Assistant Vice President (Bengaluru)
🏢 mPokket
📍 Bengaluru