About Auric AI Auric AI helps the people who defend the country make faster, sharper decisions. We take the flood of data they collect across every source and turn it into answers they can act on. Behind it is a research-first team working on some of the hardest problems in AI, from intelligence fusion to computer vision to signals analysis, built in India for Indian needs. We are now building out the commercial side from the ground up. Our research and engineering teams work on some of the most challenging problems in AI, developing technologies designed to fundamentally transform how defence and intelligence organisations gather information, understand complex situations, and make decisions. However, building extraordinary technology is only half the challenge. The other half is ensuring that the right people understand what is technologically possible, recognise its implications, and are inspired to adopt capabilities they may never have imagined. That is the challenge we want you to solve. The Opportunity We are looking for an exceptionally sharp, proactive, and unconventional thinker to lead marketing and market development at Auric AI. You will be responsible for building our marketing strategy and execution capabilities from the ground up, creating awareness and demand for highly advanced AI technology among India's defence, intelligence, and national security ecosystem. This is not a conventional marketing role. We are not looking for someone who simply manages social media, organises exhibitions, publishes content, or runs established marketing campaigns. We want someone capable of inventing entirely current ways to make sophisticated technology visible, compelling, and relevant to a highly specialised audience. Our potential customers include organisations within India's armed forces, intelligence community, security establishment, and the broader defence technology ecosystem. Reaching these audiences requires an unusual combination of creativity, strategic intelligence, persistence, resourcefulness, and credibility. You will have significant autonomy, direct access to our technical teams, and the freedom to experiment with ambitious and unconventional approaches. What You Will Do 1. Build and Own Auric AI's Marketing Strategy
• Develop and execute our end-to-end marketing and market-development strategy.
• Identify the most relevant audiences, decision-makers, influencers, and institutions across India's defence and national security ecosystem.
• Understand how sophisticated defence technologies gain awareness, credibility, trust, and adoption.
• Identify gaps between what defence and intelligence users currently believe is possible and what advanced AI can actually achieve.
• Develop creative and cost-effective strategies to close those gaps.
• Build marketing initiatives that translate into genuine customer interest, technical engagements, and opportunities for adoption. 2. Develop Unconventional, High-Impact Marketing Initiatives We are particularly interested in strategies that go beyond conventional defence exhibitions, industry conferences, LinkedIn campaigns, and public relations. You should be capable of independently conceiving and executing initiatives such as:
• Innovative demonstrations that show defence and intelligence professionals the art of what is possible with AI.
• Highly targeted campaigns around operational challenges facing national security organisations.
• Original research, technical narratives,



and educational initiatives that reshape how potential users think about emerging technology.
• Creative ways of engaging influential stakeholders, institutions, technical communities, and relevant thought leaders.
• Unconventional partnerships, curated engagements, technical showcases, and experiential marketing initiatives.
• Entirely new approaches to reaching niche audiences that have not previously been explored. These are examples, not instructions. We expect you to challenge our assumptions, experiment independently, and discover opportunities that others may overlook. 3. Make Complex AI Technology Compelling
• Work closely with our researchers, engineers, and product teams to deeply understand our technology.
• Translate sophisticated AI capabilities into clear, credible, and compelling narratives.
• Develop content, demonstrations, presentations, technical explainers, and strategic communications for defence and national security audiences.
• Communicate effectively with both technical specialists and senior institutional decision-makers.
• Help potential users understand how emerging AI capabilities could transform intelligence analysis, situational awareness, and other national security workflows. Your responsibility is not simply to explain what our technology does. It is to inspire customers to rethink what technology could make possible. 4. Create Awareness, Credibility, and Customer Engagement
• Design strategies to reach relevant stakeholders within India's defence and intelligence ecosystem.
• Work with our leadership to identify and develop potential customer relationships.
• Create opportunities for substantive technical discussions, demonstrations, evaluations, and pilots.
• Build relationships with relevant research institutions, industry organisations, technology communities, and strategic partners.
• Develop an understanding of India's defence technology adoption environment and the institutional realities that shape it.
• Measure success through meaningful engagement, qualified opportunities, and long-term strategic impact rather than superficial publicity. All outreach, demonstrations, and external communications must respect confidentiality, security requirements, and applicable laws and procurement processes. 5. Build the Function From Scratch You will initially operate with a high degree of independence. You must be equally comfortable developing an ambitious strategy and personally executing the work required to make it happen. Over time, you may build a team, engage specialist partners, establish processes, and scale successful initiatives. We are looking for someone who takes ownership of outcomes rather than someone who requires an established team, a predefined playbook, or detailed instructions. Who We Are Looking For
• Lead Auric AI’s go-to-market and strategic marketing efforts, combining market intelligence, customer discovery, technical storytelling, demand generation, and strategic partnerships to build awareness and qualified engagement across India’s defence technology, and national-security ecosystem.
• Exceptional proactivity and ownership: You naturally identify opportunities, take initiative,



overcome obstacles, and drive things forward without waiting to be told what to do.
• Unconventional and original thinking: You can develop genuinely creative approaches to difficult problems. You challenge assumptions, find non-obvious opportunities, and understand why an unusual strategy might succeed.
• Exceptional intellectual ability : You are an unusually sharp thinker who can understand unfamiliar industries, complex technology, institutional incentives, and difficult strategic problems. You reason from fundamental principles rather than relying exclusively on established playbooks.
• A strong bias toward execution: You can turn ambitious ideas into real initiatives. You are resourceful, persistent, experimental, and capable of delivering meaningful results with limited resources.
• Deep intellectual curiosity: You enjoy understanding difficult technical problems and sophisticated technology. You do not need to be an AI researcher, but you should be excited to engage closely with exceptional researchers and engineers.
• Outstanding communication: You can make complex ideas intuitive and compelling without resorting to exaggeration, superficial marketing language, or technical inaccuracies.
• Professional judgment and discretion: You understand the importance of credibility, confidentiality, ethical conduct, and responsible communication when working in sensitive national security domains. What We Do Not Require
• Previous experience in defence, intelligence, or national security.
• A conventional marketing background.
• A particular educational qualification or university pedigree.
• An MBA.
• A minimum number of years of experience.
• Previous employment at a prestigious organisation.
• Experience managing large marketing teams or budgets. Prior defence-sector experience can be useful, but it is not a substitute for exceptional thinking and initiative. We welcome applicants from entrepreneurship, growth, business strategy, engineering, journalism, creative communications, research, and other unconventional backgrounds. We care far more about evidence of exceptional individual ability than about where you have worked or what your job title was. Why Join Auric AI?
• Work on advanced AI technologies with potentially significant implications for India's national security capabilities.
• Collaborate directly with an ambitious research, engineering, and leadership team.
• Build and shape a critical organisational function from the ground up.
• Enjoy substantial independence and ownership.
• Experiment with unconventional strategies rather than simply executing established marketing practices.
• Help introduce transformative technologies to institutions working on some of India's most consequential challenges.

How to Apply
Please submit your résumé. We would also be interested in hearing about:
• The most unconventional idea or initiative you personally conceived and executed. What made it different, why did you believe it would work, and what happened?
• An exceptional accomplishment achieved despite significant constraints. What did you personally do, what obstacles did you face, and what were the results? These examples can come from any field and do not need to involve marketing or defence. We are not looking for someone who merely knows how marketing is typically done. We are looking for someone who can independently figure out how it should be done when no existing playbook is good enough.

📌 Strategic Marketing (Bengaluru)
🏢 Auric AI Labs
📍 Bengaluru