About the Role
- Associate Brand Manager, Luxury Beauty & Skincare VR Virajya is a luxury lifestyle brand that brings together high-end salon ateliers and a proprietary clinical skincare line. As the brand expands across North and Central India, we are looking for a Brand Manager to own brand positioning and deliver a consistent, premium experience across physical retail, digital channels, product packaging and customer touchpoints. The role is with Hues Enterprises and is based on-site in Dehradun, with coordination for flagship launches and regional operations. You will own brand strategy and its execution, and you will direct the teams, designers and agencies who produce the work.

Key Responsibilities
• Brand strategy and positioning: Own brand positioning, market positioning and brand guidelines, and ensure they are applied consistently across retail, digital, packaging and customer communications. Run brand audits and track brand health.
• Campaigns and launches: Plan and lead marketing campaigns, promotions, product launches, events and brand-building initiatives. Track deliverables and campaign performance against agreed targets.
• Packaging and product marketing: Lead packaging execution end to end, including concepts, artwork, approvals, production timelines and quality checks, working with product, design and vendor teams.
• Digital and social direction: Direct the social and content team and external agencies. Own the content calendar, brand tone and the premium visual identity across Instagram and other digital channels.
• Retail and flagship launches: Lead spatial branding, signage, in-store communication, visual merchandising and staff presentation standards ahead of flagship openings and retail activations.
• Market and competitor insight: Monitor competitor activity, category trends and consumer behavior,



and turn the findings into recommendations that support brand growth and differentiation.
• Planning, budgets and reporting: Manage project timelines, budgets and vendor deliverables across multiple projects. Maintain trackers, flag risks early, and present clear reports to internal stakeholders.
• Cross-functional leadership: Align marketing, sales, design, product, operations and external agencies on priorities and dependencies so that launches ship on time. Required Qualifications &

Skills:
• 3–5 years of experience in brand management, product marketing or integrated marketing, preferably in luxury beauty, skincare, fashion or premium retail.
• Experience in brand positioning, go-to-market planning, product launches and agency coordination.
• Understanding of brand strategy, campaign execution, consumer insights and digital marketing.
• Experience in budget management and campaign ROI tracking.
• Solid project management, coordination and multitasking skills.
• Excellent visual sensibility and attention to premium brand aesthetics.
• Strong communication, presentation, reporting and analytical skills.
• Proficiency in spreadsheets, presentation and project management tools.
• Proactive, organized, detail-oriented and solution-driven approach.
• Bachelor's degree in Marketing, Business or a related field preferred; an MBA in Marketing is a plus. Preferred Attributes,

What We Offer
, and Who This Role Is Not For
- Preferred Attributes:
• Experience leading premium brand launches, retail activations, packaging projects or social commerce initiatives.
• Ability to translate a brand's visual identity into a consistent customer experience across online and offline touchpoints.
• Willingness to work on-site in Dehradun and coordinate with teams and vendors supporting multi-city operations. Who This Role Is Not For:
• This is a brand strategy and execution role. It is not a content creator, influencer or social media executive position.

📌 Associate Brand Manager (Dehradun)
🏢 Prime Sunshine Private
📍 Dehradun