E-commerce Merchandiser — BulBul

Location:
Ahmedabad, Gujarat (On-site) Type: Full-time Brand: BulBul — Mass-Premium Indian Ethnic Wear About BulBul BulBul is a mass-premium Indian ethnic wear brand with 10+ years of in-house manufacturing expertise. We design and produce salwar suits, kurta sets, co-ord sets, and fusion wear — selling across Myntra, Nykaa Fashion, AJIO, Amazon India, and our own D2C website (bulbulfashions.com). We're scaling aggressively across marketplaces, D2C, and offline retail. The Role We're looking for an E-commerce Merchandiser who owns the entire product listing lifecycle — from catalog creation to conversion optimization — across all our marketplace and D2C channels. This is not a "upload and forget" role. You'll be directly responsible for how our products show up, get discovered, and convert. Roles & Responsibilities Catalog & Listing Management
• Create, publish, and maintain product listings across Myntra, Nykaa Fashion, AJIO, Amazon India, and bulbulfashions.com (Shopify)
• Write compelling, keyword-rich product titles, descriptions, and attribute tags — no copy-paste templates
• Ensure 100% accuracy in pricing, size charts, inventory sync, and product categorization across all channels
• Coordinate with the photography/creative team to ensure listing images meet each platform's specs and quality standards Marketplace Operations
• Manage day-to-day seller panel operations: inventory uploads, order processing flags, return/exchange coordination with ops team
• Track and fix listing errors, suppressed SKUs, and content quality flags across platforms
• Stay on top of each marketplace's policies, algorithm changes,



and catalog requirements Search & Discovery Optimization
• Optimize listings for marketplace search (SEO within Myntra, AJIO, Amazon, Nykaa) — keywords, backend search terms, category mapping
• Monitor search ranking for key styles and categories; identify and act on drops
• Manage and optimize Myntra PLA (Product Listing Ads) and Amazon Sponsored Ads — budget allocation, keyword targeting, bid management, ROAS tracking Performance Analytics
• Track SKU-level performance: views, CTR, conversion rate, sell-through, return rate
• Build and maintain weekly/monthly reports with actionable insights — not vanity dashboards
• Identify underperforming SKUs and recommend actions: price correction, image refresh, delisting, promotion push
• Analyze competitor listings, pricing strategies, and bestseller trends on each platform D2C Website (Shopify)
• Manage product merchandising on bulbulfashions.com — collections, homepage curation, product sequencing
• Coordinate with the marketing team on sale events, landing pages, and promotional banners
• Ensure site navigation, filters, and product discovery are optimized for conversion Cross-functional Coordination
• Work closely with the design and production teams on upcoming launches — ensure listings go live on time with complete assets




• Coordinate with the warehouse/inventory team on stock availability, low-stock alerts, and restock timing
• Flag market trends, size-level demand signals, and category gaps to the founder for production planning You Should Have
• 1–3 years of hands-on experience in e-commerce merchandising or catalog management (fashion/apparel strongly preferred)
• Working knowledge of at least 2 of: Myntra Partner Panel, AJIO Seller Hub, Nykaa Fashion Seller Portal, Amazon Seller Central
• Experience with Shopify or any D2C platform
• Solid written English — you'll be writing product copy, not just filling forms
• Comfort with Excel/Google Sheets for data analysis and reporting
• Basic understanding of marketplace PLA/sponsored ads and performance metrics (ROAS, CTR, CVR) Bonus Points
• Experience with marketplace advertising tools (Myntra PLA, Amazon PPC)
• Exposure to fashion trend research and competitive benchmarking
• Familiarity with inventory planning or demand forecasting at a SKU level Why BulBul
• You're joining at a growth inflection — marketplace scaling, D2C push, offline expansion all happening simultaneously
• Direct access to the founder — zero bureaucracy, fast decisions
• In-house manufacturing means you'll see the full loop: design → production → listing → sale → data → next collection
• Real ownership of outcomes, not just task execution Apply with your resume and a short note on what you'd do differently if you looked at our current Myntra or Amazon listings today. ? DM or apply directly. #Hiring #Ecommerce #Merchandiser #FashionJobs #Ahmedabad #IndianEthnicWear #MarketplaceManagement #D2C #BulBul

📌 E-commerce Merchandiser (Ahmedabad)
🏢 Bulbul
📍 Ahmedabad