Role Overview : You will support research stakeholders from sales, marketing, and product teams, as well as manage relationships with external research agencies. You’re an effective communicator who can build relationships with people at any level and in any job function. You are a self-starter who can work in a rapidly-changing industry, tolerate ambiguity, and influence cross-functional teams. You demonstrate problem-solving leadership with limited oversight. This role is part of a fast-paced marketing team where strong business strategy and communication skills are critical to success.
Responsibilities:
• Handling the entire research process (including operations and logistics
- including RQ, DG, and FB) with the team.
• Independently designing and executing the research from beginning to the end and creating the final output
• Conducting research hands on
- In-depth interviews, focus group discussions, social media interactions, and others
• Analysis and transcription of groups whenever required.
• Work on final presentations/reports.
• Liasioning with external recruitment agencies for identifying the right TG
• Internal stakeholder management will also be an integral part of the role. Identifying research needs, working with internal teams as their research partner and guiding them to make the correct research decisions will be a part of the profile.
• Carry out all the research coordination required with internal partners, field and other external research partners, whenever required.
• Customizing research findings by verticals and different stakeholders Qualifications, Knowledge &
Skills:
• Bachelor’s or Master's degree in a related field or equivalent practical experience.
• 4-6 years of experience in market research agency with client facing and consultation
• Strong experience in designing and executing large blue skies research projects using qualitative methods.
• Excellent moderation skills. Vast experience of conducting both DIs and GDs with wide-ranging target audiences
• Adept at going through qualitative data and analysing it to create meaningful narratives
• Excellent storytelling and presentation skills
• Study of Sociology/Psychology/anthropology/Consumer behaviour preferred
• Experience of leading ethnographies, interactions on social platforms, and other advanced qualitative research techniques
• Experience of working on the client side (FMCG or Tech)
• Experience in using research and insights to solve business problems.
• Intense curiosity to understand why people behave as they do; demonstrated excellence in data analysis, crafting consumer insights and storytelling.
• Ability to thrive in a rapidly paced environment on multiple projects with many stakeholders.
• Self-starter with strong executive presence and comfort with ambiguity.
• Demonstrated excellence in collaborating across Marketing, Sales and Product, UI/UX and working with executives.