Job Title: Branding and Content Intern

Location:
Thane (Mumbai) Role: General Management Puŕ Ferme Project (pronounced Pure Farm Project) is a functional food consumer brand focused on clean, science-backed products with incubation support from NutriHub IIMR and CFTRI Mysuru, iACE, MANAGE-CIA and one the select few innovative startups under APEDA’s BHARATI program to access export markets. We are focused on building a transparent, farmer-connected food brand to take high-quality, traceable Indian food products to global markets. We are committed to fostering a diverse and inclusive workplace. This role is ideal for someone who wants to develop and grow into a full-time Founder’s Office role. Work directly with the Founder and Operate from the Founder’s Lens to:
· Assist in developing and maintaining a consistent brand identity
· Support storytelling, writing compelling content, and bringing creative ideas to life
· Plan and execute marketing campaigns and assist in product launches

About the Role
Pur’ Ferme Project is looking for a creative, enthusiastic, and proactive individual to join our team as an Intern to support Content, Copywriting, Branding & Event Coordination. If you enjoy storytelling, writing compelling content, building brands, planning events, and bringing creative ideas to life, this role offers an opportunity to work across multiple aspects of brand building. You will work closely with the founders and marketing team to develop brand communication, create engaging content, coordinate marketing activities, and support events, product launches, and brand activations. This is a hands-on role in a growing food-tech startup, offering exposure to content strategy, brand development, digital marketing, partnerships, and event management.

Key Responsibilities
1. Content Creation & Copywriting
· Create engaging content for Instagram, LinkedIn, and other digital platforms.
· Write compelling captions, social media posts, blogs, newsletters, website copy, product descriptions, and marketing communications.
· Create compelling designs for packaging, website, social media, print collateral, and more and translate brand strategy into visual concepts.
· Collaborate to create visually stunning graphics and animations using Adobe Illustrator, Adobe Photoshop, and other design software
· Develop creative concepts, campaign narratives, and storytelling ideas that communicate the brand's vision and values.
· Assist in developing scripts and concepts for reels, short-form videos, product features, and promotional campaigns.
· Ensure consistency in brand voice, messaging, tone, and communication across platforms and have basic video shooting and editing skills
· Contribute to the production of high-quality marketing materials,



including brochures, flyers, and social media content, using Adobe Creative Suite.
· Support the development and execution of a structured content calendar.
· Eye for aesthetics and visual storytelling and convert complex product information into simple, engaging, and consumer-friendly communication. 2. Branding & Creative Communication
· Assist in developing and maintaining a consistent brand identity across digital and physical touchpoints.
· Work on creative briefs and campaign concepts for product launches, seasonal promotions, and brand initiatives.
· Collaborate with the design team to develop social media creatives, presentations, brochures, posters, and other marketing collaterals.
· Contribute ideas for packaging communication, product storytelling, and brand messaging.
· Ensure all marketing materials align with the brand's positioning, visual identity, and communication guidelines.
· Help build brand narratives around functional foods, conscious consumption, product quality, and farmer stories.
· Support the creation of presentations, partnership proposals, and brand communication materials. 3. Event Planning & Coordination
· Assist in planning and coordinating events, exhibitions, trade shows, product launches, pop-ups, and brand activations.
· Coordinate with event organisers, vendors, venues, partners, and internal teams to ensure smooth execution.
· Support event registrations, logistics, promotional materials, product samples, and other operational requirements.
· Assist in preparing event presentations, invitations, promotional content, and on-ground branding materials.
· Coordinate with relevant stakeholders before, during, and after events.
· Capture event highlights and coordinate the creation of post-event content for social media and other platforms.
· Maintain event calendars, checklists, budgets, and follow-up trackers.
· Identify relevant industry events, food festivals, networking opportunities, and brand-building platforms. 4. Marketing Campaigns & Brand Partnerships
· Work with the founders and marketing team to plan and execute marketing campaigns.
· Assist in developing campaign ideas for product launches, festivals, seasonal promotions, and customer engagement initiatives.
· Support influencer collaborations, brand partnerships, sampling campaigns, and promotional activities.




· Research potential collaborators, event partners, content creators, and relevant marketing opportunities.
· Help prepare campaign briefs, communication material, and partnership presentations.
· Monitor content performance and assist in identifying insights to improve engagement and communication.
· Contribute creative ideas for customer acquisition, retention, and brand awareness. 5. Research & Cross-Functional Collaboration
· Research successful food, FMCG, wellness, and D2C brands to identify relevant marketing and branding practices.
· Track emerging content formats, social media trends, consumer behaviour, and competitor communication.
· Work closely with the founders and marketing team to understand product positioning and business priorities.
· Coordinate with product, sales, and operations teams to gather information for accurate product communication.
· Help communicate the stories of farmers, sourcing partners, and the brand's wider impact.
· Support marketing documentation, campaign reports, and other business communication requirements. What We Are Looking For
· A graduate or undergraduate student in Design, Marketing or a related field.
· Strong writing, copywriting, and communication skills.
· Creativity, curiosity, and a keen interest in branding, storytelling, and marketing.
· An interest in food, health, wellness, sustainability, and consumer brands.
· Good organisational skills and the ability to manage multiple tasks and deadlines.
· Confidence in communicating and coordinating with different stakeholders.
· Familiarity with Instagram, LinkedIn, and other digital content platforms.
· Knowledge of Adobe Illustrator, Canva, presentation tools, or content creation software is an advantage.
· A proactive attitude, attention to detail, and willingness to take ownership of projects.
· Ability to work independently as well as collaboratively in a fast-paced startup environment. Prior experience in content writing, social media management, event coordination, or branding is an advantage but not mandatory. What You’ll Gain
• Basic stipend and letter of recommendation based on performance
• Potential for full time employment offer based on long-term performance and alignment
• Hands-on experience in building a consumer brand from the ground up.
• Direct exposure to founders and the decision-making process in a growing startup.
• Practical experience across content strategy, copywriting, branding, marketing campaigns, and event management.
• Opportunities to contribute ideas and take ownership of live projects.
• Exposure to product launches, industry events, brand partnerships, and marketing initiatives.

📌 Branding and Content Intern (Mumbai)
🏢 Puŕ Ferme Project
📍 Mumbai