Performance Marketer

Location:
Ahmedabad, Gujarat (On-site)

Experience:
2-5 Years Industry: Digital Marketing Agency / D2C Brand

About the Role
We are looking for a Performance Marketer with strong hands-on expertise in Google Ads and Meta Ads to lead performance marketing initiatives for multiple D2C and e-commerce brands. The ideal candidate should be highly data-driven, experienced in managing significant ad budgets, and capable of developing strategies that drive revenue, ROAS, lead quality, and overall business growth. This is a specialized performance marketing role and requires strong expertise in paid acquisition rather than a general digital marketing profile.

Key Responsibilities
• Own end-to-end performance marketing strategy and execution across Google Ads and Meta Ads.
• Manage and scale multiple D2C/e-commerce accounts with significant monthly ad spends.
• Develop performance strategies across TOF, MOF, and BOF to drive customer acquisition and revenue growth.
• Monitor campaign performance, identify trends and inefficiencies, and take data-backed optimization decisions.
• Analyze key metrics including ROAS, CPA, CTR, CPC, CVR, CAC, LTV, and conversion value.
• Work directly with clients to understand business objectives, present performance insights, and recommend growth opportunities.
• Lead daily, weekly,



and monthly performance reporting with clear insights and actionable recommendations.
• Collaborate with creative, content, and design teams to develop and improve ad creatives and messaging.
• Oversee GA4, GTM, conversion tracking, Merchant Center, and Meta Catalog setup and performance.
• Stay updated with platform changes, emerging trends, and new performance marketing strategies. Mandatory Requirements
• 2–5 years of hands-on experience in Performance Marketing.
• Strong expertise in Google Ads and Meta Ads.
• Experience working with D2C/e-commerce brands or digital marketing agencies.
• Proven experience managing ₹10 lakhs+ monthly ad budgets.
• Solid understanding of paid acquisition funnels, attribution, and campaign measurement.
• Hands-on experience with GA4 and GTM.
• Strong analytical and problem-solving skills with the ability to convert data into actionable strategies.
• Excellent client communication and presentation skills.
• Ability to independently manage multiple accounts and take ownership of performance outcomes. Note: We are specifically looking for candidates with a minimum of 2 years of hands-on Performance Marketing experience. Candidates whose experience is primarily in SEO, organic marketing, or other digital marketing functions will not be considered for this role.

📌 Performance Marketer (Ahmedabad)
🏢 Lantern Digital
📍 Ahmedabad