PPC Campaign SpecialistLocation: Bangalore Work Mode: Work from Office

Experience:
3–4 Years

Salary:
Up to ₹40,000 per month Joining: Immediate Joiners Only Interview: Face-to-Face Interview

About the Role
We are looking for a PPC Campaign Specialist with 3–4 years of hands-on experience in managing paid advertising campaigns. The ideal candidate should be comfortable planning, launching, monitoring and optimizing campaigns across platforms such as Google Ads and Meta Ads, with a solid focus on generating quality leads and improving campaign performance.

Key Responsibilities
• Plan, create and manage PPC and paid advertising campaigns.
• Manage campaigns on Google Ads, Meta Ads and other relevant platforms.
• Conduct keyword research and identify relevant search terms for campaigns.
• Create and optimize Search, Display, Remarketing and Lead Generation campaigns.
• Monitor important campaign metrics such as CPC, CTR, CPL, conversions, conversion rate and ROAS.
• Regularly optimize bids, budgets, keywords, ad copies and audience targeting.
• Identify and remove underperforming keywords, ads and audiences.
• Prepare regular campaign performance reports and provide actionable insights.
• Conduct A/B testing of ad copies, landing pages, audiences and campaign strategies.
• Work closely with the content and SEO team to improve overall digital performance.




• Track campaign performance through Google Analytics / GA4 and Google Tag Manager.
• Monitor competitor advertising activities and identify new opportunities.
• Ensure advertising budgets are used effectively and campaigns deliver measurable results. Required Skills
• 3–4 years of hands-on experience in PPC / Paid Digital Marketing.
• Strong practical knowledge of Google Ads.
• Experience with Meta Ads Manager.
• Good understanding of keyword research, bidding strategies and audience targeting.
• Knowledge of GA4, Google Tag Manager and conversion tracking.
• Understanding of campaign analytics and performance metrics.
• Strong analytical and problem-solving skills.
• Ability to work with campaign data and make optimization decisions.
• Good communication and reporting skills. Good to Have
• Google Ads certification.
• Experience handling B2B lead-generation campaigns.
• Experience with landing page optimization.
• Knowledge of remarketing and retargeting campaigns.
• Experience working with monthly advertising budgets and performance targets. Who We’re Looking ForSomeone who is hands-on with paid campaigns, understands numbers and can independently identify what is working, what is not working, and what needs to be optimized.
• Important: Candidates should be currently based in Bangalore or willing to work from Bangalore. Immediate joiners are preferred.

📌 Digital Marketing Specialist (Bengaluru)
🏢 Crystal Hues
📍 Bengaluru