28 Oct
|
SCPMI-Supply Chain and Procurement Management Institute
|
Hyderabad
28 Oct
SCPMI-Supply Chain and Procurement Management Institute
Hyderabad
Location Hyderabad, India Type Full-time Reports to Chief Executive Officer Works with Community Engagement Director, Chief of Staff The opportunity SCPMI is an independent global certification body for the procurement and supply chain profession. We are early, we are growing fast, and we are looking for a Marketing Manager to own how we show up in the world. This is not a role inside a large marketing department. You will be the marketing function. You will plan the campaigns, write the copy, design the creative and publish it yourself, across every channel we use. If you want ownership and visible impact, there is a great deal of both here. You will work alongside our Community Engagement Director and report directly to the Chief Executive Officer. The two of you together are how a global professional community gets built. Your
key responsibilities
Own social media end to end Every post, every channel, every day.
• Plan, write, design and publish across LinkedIn, the SCPMI company page and every other channel we operate.
• Build and run the posting calendar, and keep it full.
• Post into professional groups and communities under your own professional profile as well as the SCPMI page. Platform limits mean individual reach matters, and this is a real and stated part of the role.
• Reply to comments, questions and messages. Engagement is the job, not an afterthought to it. Run the industry campaigns SCPMI serves 28 industries, from agriculture to semiconductors, and each one has its own language.
• Build and run targeted campaigns for each sector, using that sector's own vocabulary rather than generic supply chain messaging.
• Promote Industry Essentials 5.0, our free sector courses, into the communities where those professionals actually are.
• Create the creative for each campaign: static, carousel and short-form video. Design You make what you publish. We do not have a separate design team.
• Produce finished creative for social, web, email, events and print.
• Work within the SCPMI brand and keep it consistent everywhere it appears.
• Build and maintain reusable templates so the output scales without the quality dropping. Grow the community This is the number the role is measured on.
• Grow membership of the SCPMI community, and convert followers and campaign traffic into members.
• Track sign-ups by source and campaign, and report what is working and what is not.
• Own the funnel from first impression through to registration. Events and webinars
• Promote our webinar programme, regional roundtables and the annual Congress.
• Build registration campaigns, reminder sequences and follow-up.
• Produce the supporting creative and post-event content. Work with the agency and the wider team
• Brief and manage external marketing agencies as the programme scales, and hold them to the brief.
• Coordinate with the Community Engagement Director so campaigns and community activity reinforce each other.
• Support regional directors in the Middle East, India and Asia Pacific with market-specific material. Protect how we describe ourselves We are a certification body, and the language we use is governed.
• Apply SCPMI's messaging rules in every piece of published material. Our free courses carry a certificate of completion and are never described as a certification, and no content may imply that certification is easier, faster or cheaper if SCPMI training is used.
• Review agency and partner material against the same rules before it goes out. Skills and attributes for success
• Hands-on. You write, you design, you publish. Nothing here gets delegated.
• Rapid, and comfortable shipping work without a long approval chain.
• A good writer in English, for a professional and technical audience.
• Genuinely curious about industries you do not yet know.
• Organised enough to run 28 parallel campaigns without losing the thread.
• Comfortable working across time zones with colleagues in other regions. To qualify for the role, you must have
• 5+ years in marketing, with substantial hands-on social media ownership.
• Demonstrable design capability. You can produce finished, professional creative yourself, and your portfolio shows it.
• Working command of design tools. Canva and Figma at minimum; Adobe Photoshop, Illustrator or InDesign is a strong advantage.
• Experience running organic social campaigns that produced measurable sign-ups or conversions, and the ability to talk about the numbers.
• Strong written English.
• Comfort with analytics: campaign tracking, UTM tagging and reporting on what each channel delivered.
• Based in Hyderabad, or willing to relocate. Ideally, you'll also have
• Experience in education, professional training, certification or a membership body.
• Experience marketing to a global B2B audience rather than a single domestic market.
• Short-form video and motion graphics.
• Paid social alongside organic.
• Email marketing and marketing automation.
• Experience briefing and managing an external agency.
• Any exposure to supply chain, procurement or logistics. Not required, but it will shorten your first month. What we look for Someone who wants to build rather than maintain. You will join at the point where the brand is still being decided, where there is no playbook, and where the work you publish this quarter is what the market will think SCPMI is. That is the opportunity and it is also the demand. We are looking for someone who finds that energising rather than daunting. What SCPMI offers
• Full ownership of the marketing function at a global institution in its first year.
• Direct access to the Chief Executive Officer and a real voice in strategy.
• A global remit: your work reaches professionals across the Middle East, India, Asia Pacific, Europe, Africa and the Americas.
• The chance to shape a brand from the beginning rather than inherit one.
• A competitive salary with performance-based incentives. About SCPMI SCPMI (Supply Chain & Procurement Management Institute) is an independent global certification body dedicated to advancing the procurement and supply chain profession through internationally recognized certifications, organizational excellence standards, assessments, research and professional recognition. It brings together a worldwide community of certified professionals and recognized organizations, setting the global benchmark for excellence in procurement and supply chain management.
📌 Marketing Manager (Hyderabad)
🏢 SCPMI-Supply Chain and Procurement Management Institute
📍 Hyderabad