About the Role
We are looking for an SEO & AEO Specialist to improve organic search performance across traditional search engines and AI-powered answer platforms. The ideal candidate should have hands-on SEO experience, strong analytical skills, excellent communication abilities, and an understanding of how users discover information through search engines and AI tools.

Key Responsibilities
Search Engine Optimisation (SEO)
• Plan and execute on-page, off-page, and technical SEO strategies.
• Conduct keyword research, competitor analysis, search intent analysis, and content gap analysis.
• Optimise website content, metadata, headings, URLs, internal links, and page structure.
• Perform technical SEO audits covering crawling, indexing, site architecture, page speed, Core Web Vitals, and mobile usability.
• Identify relevant link-building opportunities.
• Monitor organic traffic, keyword rankings, impressions, clicks, and conversions. Answer Engine Optimisation (AEO) & AI Search
• Optimise content for conversational queries, FAQs, and answer-based searches.
• Improve content discoverability across AI-powered search experiences, including Google AI Overviews, ChatGPT search, and Perplexity, where applicable.
• Structure content for clarity, factual accuracy, relevance, and easy extraction.
• Implement and validate relevant schema markup and structured data.
• Strengthen topical authority, brand mentions, entity recognition, and credible source signals.




• Track AI search visibility and citations wherever reliable measurement methods are available. Content Strategy & Optimization
• Collaborate with content writers and marketing teams to develop SEO
- and AEO-friendly content.
• Build topic clusters, pillar pages, content briefs, and FAQ structures.
• Optimise blogs, landing pages, service pages, and website content.
• Identify content opportunities through competitor research, audience questions, and emerging search trends.
• Maintain content quality, usefulness, credibility, and alignment with search intent. Analytics, Reporting & Coordination
• Use Google Search Console, Google Analytics 4, and SEO tools to evaluate performance.
• Prepare performance reports with actionable insights and recommendations.
• Coordinate with developers, writers, designers, and account managers.
• Communicate SEO performance, challenges, and next steps clearly to stakeholders and clients. Required Skills & Qualifications
• Approximately 2 years of hands-on SEO experience.
• Robust understanding of technical, on-page, and off-page SEO.
• Experience with keyword research, search intent, semantic SEO, and topical authority.
• Understanding of AEO, generative search,



and AI-powered search experiences.
• Working knowledge of Google Search Console, Google Analytics 4, and tools such as Ahrefs, Semrush, or Screaming Frog.
• Familiarity with WordPress or other CMS platforms.
• Basic understanding of HTML, schema markup, and structured data.
• Strong analytical, problem-solving, reporting, and communication skills.
• Ability to manage multiple projects and collaborate across teams. Preferred Qualifications
• Experience in a digital marketing agency or managing multiple websites.
• Exposure to international SEO, especially US, UK, or European markets.
• Familiarity with AI-assisted content workflows.
• Experience tracking organic leads, conversions, and business outcomes.
• A portfolio demonstrating improvements in organic visibility, qualified traffic, or conversions.
• Excellent communication skills are essential. Performance Expectations
• Improved organic visibility and relevant keyword performance.
• Growth in qualified organic traffic and conversions.
• Identification and resolution of technical SEO issues.
• Stronger content coverage and topical authority.
• Measurable progress in AI search discoverability, where trackable.
• Consistent reporting and effective execution.

How to Apply
Interested candidates can share their updated resume and relevant SEO portfolio or case studies. Recruitment Partner: The UnEmps Email: [email protected]
• Phone: +91 81476 75721

📌 SEO & AEO Specialist (Indore)
🏢 The UnEmPs
📍 Indore