We are seeking an experienced Adobe Campaign Classic professional to join our marketing team in India. The ideal candidate will have a strong background in designing and executing marketing campaigns, with a particular focus on email marketing strategies. Responsibilities
• Design and implement marketing campaigns using Adobe Campaign Classic.
• Manage and optimize email marketing initiatives for various client segments.
• Collaborate with cross-functional teams to ensure campaign alignment and effectiveness.
• Analyze campaign performance metrics and provide actionable insights for improvement.
• Maintain and update customer databases and segmentation strategies. Skills And Qualifications
• 4-8 years of experience in Adobe Campaign Classic or similar marketing automation tools.
• Strong understanding of email marketing best practices and data-driven decision making.
• Proficiency in HTML/CSS for email design and customization.
• Experience with A/B testing and campaign optimization strategies.
• Familiarity with CRM systems and customer data management.
• Excellent analytical and problem-solving skills.
• Solid communication and collaboration abilities.