Location:
NOIDA, in office Type: Full-time Reports to: Founder Leads: Social and Influencer Marketing Executive, our performance marketing agency, and freelance photographers, stylists and models

About us
Lea Clothing Co. is a handcraft-forward fashion label known for vibrant embroidery, built over five and a half years into a fast-growing brand. Our second label, Saanjh by Lea, honours the women who first introduce us to traditional clothing. It's inclusive, tailored, hand-embroidered and made in small batches, and it now sells to the South Asian diaspora through pop-ups across the US, with Canada, the UK, the UAE and Australia next and a bridal line on the way. The roleYou will head our brand and creative department and own how Lea and Saanjh look, sound and feel everywhere: campaigns, shoots, the website, social, ads, packaging and events. You are the founder's creative partner: you set the visual direction, design the work that matters most yourself, and lead a small team and an agency to execute it every day. This is a hands-on leadership role, not a briefing-only one.

What you'll do
Brand strategy and identity
• Define and document the positioning, voice and visual identity of both brands — related, but each with its own look — in a brand book used by everyone, inside and outside the company.
• Build each season's brand story with the founder and design team, and turn it into a campaign plan across channels. Creative and visual direction
• Art-direct every shoot end to end: moodboards, casting, styling, locations, photographer briefs and on-set direction.
• Personally design hero creatives: website banners and collection pages, launch campaigns, lookbooks, email and WhatsApp templates.




• Own the look of the Shopify store, packaging, and event and pop-up visual identity.
• Set quality standards for every image, reel and asset that carries the brand name. Content and social
• Set the content pillars and monthly calendar for Lea, Saanjh and the founder's personal brand; the executive delivers it.
• Conceive reel and campaign ideas that show our craft: embroidery, karigars and the women who wear us. Performance creative and agency leadership
• Be the performance agency's single point of contact: brief it with master creatives, approve variants, and run a monthly review of return on ad spend, cost per order and creative fatigue.
• Make sure every ad looks like the brand and is refreshed before it tires. Influencers, partnerships and collaborations
• Set the creator strategy (who fits each brand, how often, gifting versus paid) and pick the creators the executive manages.
• Find and pitch brand collaborations, press and stockist opportunities with the founder.
• Shape Saanjh's diaspora campaigns and event content for international cities, and the bridal line launch. Team and budget
• Manage and coach the executive; brief and manage freelancers.
• Own the brand, content and shoot budget, and report monthly on reach, engagement, creator results and creative output. What success looks like
• By 30 days




- Audit of both brands' visual identity, website and social; a 90-day creative plan agreed with the founder; the agency briefing process reset
• By 90 days
- Brand books for Lea and Saanjh; one campaign shoot directed; homepage and key collection pages refreshed; the monthly agency review running
• 6 months
- Saanjh bridal and international campaigns launched; a steady content and creator rhythm across both brands; a visible lift in brand consistency and engagement
• 12 months
- A brand recognised for its look; the department running with little founder involvement in day-to-day execution What you'll bringMust-haves
• 3-5 years in brand, creative or art direction at a fashion, lifestyle or beauty brand, or at a creative agency with fashion clients.
• A portfolio of campaigns and shoots you led, not just contributed to.
• Hands-on design skill in Figma or Adobe (Photoshop, Illustrator, InDesign); you can make the hero creative yourself.
• A sharp eye for styling, colour, typography and photography, and the ability to direct video and reels.
• Working knowledge of how ad creative performs on Meta and Google.
• Experience managing people, freelancers or agencies. Nice-to-haves
• Experience with Indian craft, handloom, ethnic wear or bridal.
• Understanding of the South Asian diaspora in the US, Canada or the UK.
• Shopify and email or WhatsApp marketing tools.
• Comfort using AI image and video tools responsibly.

How to apply
• Send your portfolio, three campaigns or shoots you led (with your role in each), and a short note on one thing you would change about Lea's or Saanjh's brand today.

📌 Senior Brand and Creative Strategist (Noida)
🏢 Lea Clothing
📍 Noida