Engagement: Freelancer(Not an agency) Monthly Retainer: To Be Discussed Work Mode: Remote
About the Role
Aara Play is building Gullu Giggles, a character-led IP for children through toys, books, games and animation. We are looking for a creative, proactive freelancer to manage social media activities and build an engaged parent community ahead of launch.
Key Responsibilities
• Manage social media accounts across Instagram, Facebook, Whatsapp and YouTube.
• Plan monthly content calendars and publish Reels, posts, carousels, Stories and Shorts.
• Write engaging captions, coordinate creatives and ensure consistent posting.
• Manage comments, DMs and the WhatsApp parent community.
• Plan polls, surveys and interactive activities to gather parent feedback and validate product interest.
• Support pre-launch campaigns,launch and post-launch initiatives.
• Track performance, analyse engagement and prepare monthly reports.
• Suggest content ideas and strategies to improve reach, engagement and community growth.
• To create and nurture the parent community Key Deliverables & KPIs
• Work collaboratively with the management to create content calendars and follow through with consistent publishing/auto scheduling.
• Measured Growth in relevant followers, reach and engagement.
• WhatsApp community growth and active participation.
• Parent survey responses, waitlist sign-ups and feedback, where applicable.
• Monthly performance report covering key metrics, insights and next steps. Required Skills
• 5+ Years Experience in Digital Marketing, Social Media management and content planning.
• Robust writing, communication and community management skills.
• Familiarity with Canva, Meta Business Suite and social media analytics.
• Experience managing consumer, parenting, toy or lifestyle brands is preferred. Commercials & Guidelines Monthly fee: To be Discussed Note: Content volumes and deliverables will be mutually agreed. All content must be approved before publishing. Share your portfolio at
[email protected] •
📌 Social Media (India)
🏢 Aara Play
📍 India