Company Description The IIG Varsity, located in the IT Park of Bhubaneswar, is an emerging skill-building academy in East India focused on upskilling early-career professionals. It offers industry-aligned professional courses designed to bridge the last-mile gap between academic learning and real-world employability. In response to findings such as the India Skills Report 2019–20, which indicated that only 46.21 percent of students were employable in 2019, IIG Varsity is committed to improving job readiness. The academy collaborates closely with industry partners to ensure learners gain practical competencies and relevant exposure, helping them transition smoothly into the workforce. Role Description The Field Marketing Manager is a full-time, on-site role based at IIG Varsity’s campus in Bhubaneswar. This role involves planning and executing field marketing campaigns to increase awareness of IIG Varsity’s programs and drive student enrollment. The Field Marketing Manager will coordinate outreach activities such as college visits, seminars, workshops, and local events, as well as manage relationships with educational institutions and community partners. Day-to-day responsibilities include developing local marketing plans, overseeing promotional materials, tracking campaign performance, reporting on key metrics,



and collaborating with internal teams to align field marketing initiatives with overall brand strategy. The role also requires regular market research to understand regional trends and identify new opportunities for engagement. Qualifications
• Robust skills in field marketing, event management, and campaign execution, with the ability to plan and manage on-ground activities.
• Competence in marketing strategy, brand positioning, and lead-generation tactics, preferably within the education or training sector.
• Ability to conduct local market research, analyze data, and translate insights into actionable marketing plans.
• Excellent communication, presentation, and interpersonal skills for engaging with students, parents, institutional partners, and internal stakeholders.
• Proven organizational and time-management skills, including managing multiple campaigns and meeting deadlines.
• Experience working in education, edtech, or skill-development organizations is an advantage.
• Bachelor’s degree in Marketing, Business, Communications, or a related field; a postgraduate qualification is beneficial.
• Willingness to travel locally and regionally for events, outreach programs, and partner meetings.

📌 Field Marketing Manager (Bhubaneswar)
🏢 IIG Technology
📍 Bhubaneswar