Job Description
– State Business Head, Tamil Nadu Company: Reliance Consumer Products Limited (RCPL) – Pet Care Division (Waggies) HQ: Chennai, Tamil Nadu Role Overview Responsible for driving Waggies' business growth across Tamil Nadu & Kerala through effective sales execution, distributor management, key account development, and team leadership.

Key Responsibilities
- Drive primary and secondary sales, revenue growth, and market share across Tamil Nadu.
- Manage and develop distributors, ensuring ROI, productivity, stock availability, and market coverage.
- Manage key accounts and strengthen relationships with pet shops, retail chains, and relevant channel partners.
- Drive outlet farming by increasing Waggies' share of business in existing outlets and converting competitor sales.
- Expand distribution, improve product range penetration, visibility, and repeat orders.
- Lead, coach,



and motivate the sales team to achieve business targets.
- Develop state-level business plans, monitor KPIs, and ensure effective market execution. Candidate Profile
- 8–12 years of FMCG sales experience, preferably in a state-level leadership role.
- Strong experience in distributor management, key account management, and team handling.
- Proven track record in outlet farming, competitor conversion, and market share growth.
- Pet care or pet food industry experience will be an added advantage.
- Solid knowledge of Tamil Nadu markets and willingness to travel extensively. Key Focus: Build and scale the Waggies business across Tamil Nadu by driving market share, outlet productivity, distributor ROI, and team performance.

📌 Area Sales Manager (Chennai)
🏢 Reliance Consumer Products
📍 Chennai