Company
- RMX Industries Pvt Ltd Job Role
- D2C Growth and Marketing Specialist Location
- Gurugram Budget
- 50-60k/ month Company Description RMX Industries is a 34-year-old, family-owned, industry-leading manufacturing company headquartered in Punjab, India. The company specialises in the manufacturing of high-quality rubber hoses and metal auto-retractable hose reels, serving diverse industrial and commercial applications. RMX is the largest manufacturing exporter of general-purpose hoses and reels from India, with a global presence spanning over 25 countries across the Americas, APAC, and multiple EMEA markets. RMX’s portfolio spans multiple consumer and institutional brands — including BluBird (its US entity and consumer brand), Zephyr (its premium product brand), BluShield, Oil Shield, and Avagard. With a transparent vision to become a $100 million enterprise by 2030, RMX is aggressively expanding its international footprint and building a high-performance commercial team to drive that growth. Give yourself a chance to work with the best, push your boundaries and create impact. Role Description: We are looking for a hands-on D2C Manager — USA D2C experience is non-negotiable — to own the growth of TheBlueHose.com, our flagship storefront for pressure washing, air and garden watering products (BluBird, BluShield, AG-Lite). You will drive revenue, conversion, retention, and profitability on the website, working closely with the D2C Head to scale D2C as our primary channel over marketplace. This is a D2C-first role: the primary focus is TheBlueHose.com, not Amazon/Walmart. 1. WEBSITE P&L; & GROWTH
• Own TheBlueHose.com's day-to-day P&L; — revenue, contribution margin, and growth against targets
• Execute monthly/quarterly growth plans aligned with overall D2C strategy




• Track competitor activity and category trends (pressure washing, garden watering) 2. SHOPIFY STORE MANAGEMENT
• Manage product listings, collections, merchandising, pricing, and promotions
• Improve CVR, AOV, and checkout/user experience
• Coordinate with design/dev on site functionality and speed 3. PERFORMANCE MARKETING & ACQUISITION
• Run/optimize Meta, Google, and YouTube campaigns
• Own ROAS, CAC, CTR, CPC, CVR, LTV
• Manage agency relationships and budget allocation 4. RETENTION, CRM & LOYALTY
• Own email/SMS/WhatsApp retention flows and CRM automation
• Build loyalty, referral, and winback programs
• Improve repeat purchase rate and reduce churn 5. CONTENT & BRAND
• Drive product education and storytelling for the hose/pressure-washing category
• Manage UGC, affiliate, and influencer partnerships where relevant 6. CONVERSION & CAMPAIGNS
• Run A/B tests and CRO initiatives
• Plan campaigns around seasonal peaks and product launches (e.g., The Slayer) 7. ANALYTICS
• Build/maintain dashboards: revenue, traffic, CVR, CAC, ROAS, AOV, retention
• Identify performance gaps and drive corrective actions 8. INVENTORY COORDINATION
• Work with supply chain on stock availability, SKU rationalization, and reducing stock-outs 9. OPERATIONS
• Coordinate with fulfillment/logistics/customer service to reduce returns, cancellations, and delivery issues REQUIRED SKILLS & QUALIFICATIONS
• Bachelor's degree in Marketing, Business, E-Commerce, or related field; MBA a plus
• 4–7 years in D2C/e-commerce, with direct Shopify management and USA experience (mandatory)
• Experience owning or co-owning a D2C revenue line, with visibility into contribution margin
• Working knowledge of Meta Ads, Google Ads, GA4, SEO, CRO
• Hands-on retention/CRM experience — email, SMS/WhatsApp, loyalty programs •

📌 C Growth and Marketing Specialist (Gurugram)
🏢 RMX Industries
📍 Gurugram