Role overview
• We are seeking a hands-on Oracle Eloqua Technical Lead to independently own technical delivery and service transition for global marketing operations.
• The successful candidate will translate business briefs into scalable campaign solutions, establish delivery workflows, manage CRM dependencies, and ensure reliable execution across markets.
• This is an execution-oriented technical leadership role. What will you do? 1. Service transition and operational readiness
• Own technical discovery and transition from incumbent agencies or client teams into the delivery model.
• Assess existing campaigns, assets, templates, workflows, data structures, integrations, and operational dependencies.
• Develop transition plans covering knowledge transfer, access readiness, documentation, shadowing, reverse shadowing, pilot execution, cutover and hyper care.
• Establish standard operating procedures, technical runbooks, QA checklists, and clear ownership.
• Define readiness and acceptance criteria, close knowledge gaps, and protect continuity of live campaigns during handover. 2. Campaign automation and delivery workflows
• Able to design, configure, and troubleshoot campaign and program workflows, including nurture logic, decision rules, exclusions, and re-entry conditions.
• Establish controlled intake, requirements validation, build, peer review, client approval, deployment, and reporting workflows.
• Standardize naming conventions, reusable components, documentation, and handoffs.
• Identify automation opportunities that reduce manual effort without weakening quality or approval controls. 3. CRM and data management
• Own technical assessment and troubleshooting of Eloqua-to-CRM dependencies within agreed scope.
• Work with client CRM teams on field mappings, synchronization rules, lead routing, campaign responses, and data reconciliation.
• Understand contact and account data, Custom Data Objects, segmentation, lead scoring,



and marketing-to-sales handoffs.
• Diagnose synchronization failures, duplicate records, missing data, and integration errors.
• Assess new integration requirements and provide impact, effort and dependency estimates before implementation. 4. Quality and scope governance
• Own testing for rendering, links, content accuracy, personalization, basic accessibility, and deployment readiness.
• Validate that campaign logic and data flows were included in the approved scope.
• Maintain defect logs, conduct root-cause analysis, and implement preventive improvements.
• Assess complexity and delivery effort, manage dependencies, and flag changes affecting volume, functionality, platform, or service commitments. 5. Global client engagement and independent ownership
• Act as the primary technical contact for global and regional client stakeholders.
• Lead discovery, solution walkthroughs, transition reviews, and technical issue-resolution discussions.
• Coordinate localization, regional requirements, time-zone dependencies, and global standards.
• Communicate risks early, present practical options, and escalate with a recommended resolution.
• Mentor delivery specialists while remaining capable of personally building and troubleshooting complex solutions. What will you need?
• 10+ years in marketing automation or marketing technology, including 5+ years of hands-on Eloqua experience.
• Proven ownership of the platform, or managed-service transition.
• Experience delivering complex campaigns for global enterprise clients across multiple markets.
• Strong practical expertise in Eloqua campaign configuration, automation, personalization, forms, landing pages, data & journey management.
• Hands-on CRM integration experience with the client’s CRM platform.
• Solid HTML/CSS, troubleshooting, technical documentation, and testing skills; working knowledge of APIs and integration concepts.
• Demonstrated ownership from discovery through production stabilization, with minimal supervisory intervention.

📌 Marketing Automation Specialist(Oracle Eloqua) (Gurugram)
🏢 WPP Production India [Marketing Operations Studios]
📍 Gurugram