The role will have end-to-end ownership across the partnership funnel — from identifying and initiating strategic partnerships (TOFU) to onboarding, activating, driving sourcing and creating sustainable disbursal outcomes (BOFU). In its Digital avatar, the following would be his key actionable :
• Identify opportunities to create digital / embedded lending journeys within partner ecosystems.
• Work with Product and Technology teams on API, microsite, SDK, app and platform integrations.
• Leverage customer and funnel data to identify high-propensity segments.
• Develop partner-specific propensity-led campaigns and customer journeys.
• Use data to continuously improve partner productivity and conversion. Ideal candidate should possess 7-8 years of overall experience, preferably in:
• Digital / strategic partnerships / Fintech
• Business Loan / MSME lending
• B2B / B2B2C ecosystems
• DSA / Corporate DSA / Channel partnerships
• Embedded finance / digital lending
• Marketplace partnerships Candidates from NBFCs, Banks, Fintechs, Digital Lending Platforms, B2B Marketplaces or large Distribution Platforms would be preferred.

📌 Partnerships manager (India)
🏢 ABCD Aditya Birla Capital Digital
📍 India