SALON MANAGER Position: Salon Manager & Marketing Executive Industry: Beauty & Salon

Location:
Puthoor Employment Type: Full-Time

Experience:
2–5 years preferred Job Summary We are looking for a dynamic, customer-focused and target-oriented Salon Manager + Marketing Executive to manage the day-to-day operations of the salon while driving customer acquisition, repeat business, local marketing and brand growth. The candidate will be responsible for salon operations, staff coordination, customer relationship management, sales growth, promotions, social media marketing and local business collaborations.

Key Responsibilities
1. Salon Operations & Management
- Manage the daily operations of the salon and ensure smooth functioning.
- Coordinate and supervise stylists, beauticians, nail artists and support staff.
- Prepare staff schedules, duty rosters and leave arrangements.
- Ensure high standards of grooming, hygiene, cleanliness and customer service.
- Monitor appointment bookings and minimize customer waiting time.
- Handle customer complaints professionally and ensure timely resolution.
- Monitor salon inventory, products and consumables.
- Coordinate with suppliers and maintain adequate stock levels.
- Ensure salon SOPs and brand standards are followed. 2. Sales & Revenue Management
- Achieve monthly salon sales and revenue targets.
- Promote salon services, packages, memberships and special offers.
- Encourage customers to take suitable additional services without being pushy.
- Increase average customer bill value through effective service recommendations.
- Track daily sales, service revenue and staff performance.
- Monitor repeat customers and identify opportunities to improve customer retention. 3. Marketing & Customer Acquisition
- Develop and execute local marketing activities to increase salon footfall.
- Plan promotional campaigns, festival offers and seasonal packages.
- Manage and promote the salon through Instagram, Facebook, WhatsApp and Google Business Profile.




- Coordinate creation of Reels, photos, videos, offers and promotional content.
- Increase followers, enquiries, bookings and customer engagement.
- Conduct WhatsApp/customer database campaigns in accordance with applicable messaging rules.
- Develop referral and loyalty programs to generate repeat business.
- Track marketing campaigns and measure their results. 4. Local Business Collaborations Develop partnerships with businesses and professionals such as:
- Saree shops
- Women's clothing boutiques
- Jewellery shops
- Bridal studios
- Wedding planners
- Event planners
- Makeup artists
- Photographers
- Hotels and resorts
- Fitness centres and wellness businesses Create cross-promotions, referral programs, bridal packages, event packages and joint promotional campaigns. 5. Customer Relationship Management
- Maintain strong relationships with existing customers.
- Follow up with customers after services where appropriate.
- Maintain customer preferences and service history.
- Identify inactive customers and run suitable reactivation campaigns.
- Encourage customer reviews and referrals.
- Monitor customer feedback and satisfaction. 6. Digital Marketing
- Plan weekly social media content.
- Coordinate Instagram Reels, Stories and promotional posts.
- Respond to social media enquiries and convert enquiries into appointments.
- Monitor Google reviews and customer feedback.
- Track basic digital marketing metrics such as:
- Reach
- Engagement
- Leads/enquiries
- Appointment conversions
- New customers
- Repeat customers
- Campaign ROI 7. Staff Performance
- Conduct regular team briefings.




- Set individual and team targets.
- Monitor staff productivity and customer feedback.
- Identify training requirements.
- Motivate staff to achieve sales and service targets.
- Support recruitment and on boarding when required. Required Skills
- Excellent communication and customer-handling skills.
- Good knowledge of salon services and beauty industry practices.
- Strong sales and marketing skills.
- Social media knowledge, especially Instagram and Facebook.
- Ability to create or coordinate basic promotional content.
- Valuable knowledge of Whats App Business and Google Business Profile.
- Strong leadership and team-management skills.
- Good negotiation and networking abilities.
- Basic knowledge of MS Excel/Google Sheets.
- Ability to analyze sales and customer data.
- Target-oriented and result-driven approach. Preferred Qualifications
- Graduation or equivalent qualification preferred.
- Diploma/Certification in Beauty & Wellness, Salon Management, Marketing or a related field is an advantage.
- Previous experience in salon, beauty, wellness, retail or hospitality management preferred. Key Performance Indicators (KPIs) The candidate will be evaluated based on:
- Monthly salon revenue
- New customer acquisition
- Repeat customer percentage
- Number of appointments generated
- Customer retention
- Average bill value
- Marketing campaign performance
- Social media engagement and enquiries
- Google reviews and customer satisfaction
- Business collaboration leads
- Staff productivity
- Inventory control Candidate Profile The ideal candidate should be: Customer-focused + Sales-oriented + Marketing-minded + Well-organized + Good communicator + Strong team leader Experience in salon management, beauty industry sales, retail management, hospitality or customer relationship management will be an added advantage. Pay: ₹25,000.00
- ₹28,000.00 per month Work

Location:
In person

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