1) Job Purpose:

To drive the company’s brand visibility and
marketing execution across offline, digital and social media channels through
strong creative capability, proactive execution, agency coordination, campaign
planning and cost-effective market activation.

2) Roles & Responsiblities:

1. Graphic Design & Creative
Development

· Create high-quality,
skilled marketing creative at an expert level for digital and offline
brand requirements.

· Develop artwork for social
media, Meta campaigns, brochures, banners, hoardings, standees, posters,
presentations, promotional material and other brand communication.

· Maintain consistency of brand identity, visual
standards, messaging and approved brand guidelines.

· Bring fresh and innovative
creative ideas for campaigns, product communication and market activation

2. Video Production & AI-Based
Content

· Plan and execute video shoots
at sites, customer locations, events and market activities.

· Handle video editing, video
mixing, transitions, sound, graphics and final output independently.

· Create engaging short-form content
such as Reels, promotional videos, product videos, testimonials and activity
highlights.

· Explore and implement AI-based
video creation, editing and creative-content tools to improve speed, quality
and innovation

3. Offline Branding & Site
Execution

· Plan and execute offline
branding activities including hoardings, auto hoods, pole boards, wall
paintings, site branding, vehicle branding, banners and other visibility
assets.

· Coordinate complete site execution from
artwork approval and vendor confirmation to production, installation and final
quality check.

· Ensure branding activities are executed on
time and as per approved specifications

4. Agency & Vendor
Coordination

· Coordinate with branding
agencies, printers, fabricators, media vendors, digital agencies and other
service/material providers.

· Obtain and compare market rates
to ensure competitive pricing and value for money.

· Negotiate where required and
maintain professional vendor relationships.

· Track commitments, delivery
timelines, quality and pending work to ensure timely closure.

5. Marketing Campaigns &
Strategy





· Support development and
execution of market campaigns, brand activation plans and promotional
strategies.

· Convert marketing objectives into practical
activity plans with clear timelines and execution ownership.

· Monitor campaign execution and
suggest improvements based on market response and business requirements.

6. Social Media & Digital
Marketing

· Manage company/group brand
social media pages and ensure regular posting as per the approved content
calendar.

· Plan, create and coordinate content for
platforms such as Instagram, Facebook, LinkedIn, YouTube and other relevant
channels.

· Handle Meta Ads campaigns, including campaign
setup, audience targeting, creative coordination, monitoring and basic
performance tracking.

· Explore suitable paid promotion opportunities
and recommend relevant platforms/activities for brand visibility and lead
generation.

7. Brand Activity Calendar

· Prepare and maintain a
monthly/quarterly brand activity calendar covering digital, offline, events,
campaigns, content and market activation.

· Ensure all planned activities
are initiated, followed up and completed within the committed timeline. • Keep
the concerned group team informed about upcoming activities, requirements and
execution status. 8. Event Management & Promotional Material

· Plan and coordinate marketing
events, contractor meets, applicator meets, customer activities and other brand
events.

· Arrange approved promotional materials, gifts,
branding assets and event requirements.

· Coordinate with internal teams
and vendors to ensure smooth event execution from preparation through closure.

8. Internal Coordination

· Maintain close coordination
with the group marketing, sales, business and other relevant teams.

· Collect requirements, take
approvals,



communicate execution status and close activities systematically.

· Support sales teams with timely
marketing and branding requirements.

9. Cost Optimization & Budget
Discipline

· Ensure all activities remain
within approved budgets and target-based cost parameters.

· Explore the best available
market rates for offline and online branding materials and services.

· Compare quotations and identify
cost-effective options without compromising required quality.

· Maintain
proper documentation of quotations, approvals, orders and execution wherever
required

3) Communication & Relationship:

INTERNAL: Departmental HODs / Company
Staffs

EXTERNAL: Customers, Dealers, Distributors, Vendors and
Consultants

4) Knowledge, Training and Skills required:

- Expert-level graphic design and
strong creative thinking.

- Practical video shooting and
qualified video editing/mixing capability.

- Ability to use AI-based
creative and video-generation tools.

- Strong understanding of social
media platforms and Meta advertising.

- Positive understanding of offline
branding, printing, fabrication and installation processes.

- Strong vendor/agency
coordination and negotiation skills.

- Valuable planning, follow-up,
execution and time-management skills.

- Proactive approach with
ownership for timely completion of activities.

- Strong communication and
coordination skills.

- Commercial awareness with focus
on cost optimization and budget discipline.

- Ability to work independently
as well as closely with a cross-functional team

Preferred
Tool/Knowledge:

- Adobe Photoshop / Illustrator /
CorelDRAW or equivalent design tools

- Premiere Pro / After Effects /
CapCut or equivalent video tools

- Canva and AI-based
creative/video platforms

- Meta Business Suite / Ads
Manager

- Basic analytics and reporting
tool

Requirements

Experience: 5 – 7 years of experience in Marketing or similar role

Preferred Candidate Location: Local
candidates within 30 kms from job location is preferred

Benefits: Insurance, Mobile phone reimbursement

Educational Qualification: MBA preferred; Graduate
in any discipline; Commerce or Business Administration preferred

📌 Marketing Executive (Surat)
🏢 Nameless
📍 Surat