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Key Responsibilities
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- Own end-to-end digital marketing and day-to-day digital operations.
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- Develop and execute performance marketing strategies across Meta and other relevant channels.
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- Manage campaign budgets, targeting, creatives, optimization and scaling.
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- Drive measurable customer acquisition, conversion and ROI.
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- Monitor key performance metrics including CPA, CPL, ROAS, conversion rate and revenue.
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- Coordinate website/app, CRM, creative, content and customer-support functions.
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- Plan and execute promotions, campaigns and marketing initiatives.
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- Identify operational issues, implement solutions and continuously improve processes.
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- Manage internal teams and external partners to ensure timely execution.
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- Prepare management reports, performance insights and growth recommendations.
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- Ensure campaigns and operations follow applicable platform policies and internal compliance requirements.
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- Take ownership of overall digital performance, operational efficiency and growth targets.

📌 Performance Marketing Manager (Vadodara)
🏢 My Vision
📍 Vadodara