Performance Marketing Specialist – Meta & Google Ads

Experience:
2–3+ years Employment Type: Full-time

Location:
On site (HSR Layout) Department: Marketing

About the Role
We are looking for a Performance Marketing Specialist who is passionate about digital advertising, data, and driving measurable business growth. The ideal candidate should have 2–3+ years of hands-on experience managing Meta Ads and Google Ads, with a strong understanding of campaign strategy, optimization, analytics, and lead/customer acquisition. You should be someone who takes ownership, enjoys experimenting, understands numbers, and can turn campaign data into actionable marketing decisions.

Key Responsibilities
- Plan, launch, manage, and optimize Meta (Facebook & Instagram) Ads and Google Ads campaigns.
- Develop performance marketing strategies aligned with business and revenue goals.
- Manage campaign budgets and ensure efficient ROAS, CPA, CPL, CAC, and conversion rates.
- Conduct audience research, competitor analysis, keyword research, and market analysis.
- Create and test different ad creatives, copy, audiences, landing pages, and campaign structures.
- Continuously monitor campaign performance and identify opportunities for optimization and scaling.
- Set up and monitor conversion tracking, pixels, events, and analytics.




- Analyze campaign data and prepare regular performance reports with clear insights and recommendations.
- Work closely with the creative, content, sales, and product teams to improve campaign performance.
- Run A/B tests and continuously experiment with new strategies, audiences, creatives, and funnels.
- Stay updated with changes in Meta Ads, Google Ads, tracking, attribution, and digital marketing trends. Requirements
- 2–3+ years of hands-on experience in performance marketing.
- Strong experience managing Meta Ads and Google Ads.
- Good understanding of campaign setup, targeting, bidding, optimization, and scaling.
- Robust analytical and numerical skills.
- Experience with Google Analytics/GA4, Google Tag Manager, Meta Pixel, and conversion tracking is preferred.
- Understanding of marketing funnels, landing pages, lead generation, and conversion optimization.
- Ability to analyze data and make decisions based on performance metrics.
- Good communication and collaboration skills.
- Strong sense of ownership and accountability.
- Comfortable working in a fast-paced, target-driven environment. Pay: ₹9,851.26
- ₹50,773.87 per month

Experience:
- Lead generation: 2 years (Required)
- Google Ads: 2 years (Required)
- Meta ads: 2 years (Required) Work

Location:
In person

📌 Performance Marketing Executive (HSR Layout)
🏢 Mercure Craft International
📍 HSR Layout