Digital Marketing Executive / Performance Marketer – SEO, PPC & Lead Generation Company: DOT IT SERVICES

Location:
Ahmedabad, Gujarat

Job Type
Full-time | Work from Office

Experience:
2–3 Years Preferred

Salary:
₹25,000 – ₹35,000 per month + Performance Incentives

About the Role
DOT IT SERVICES is looking for a hands-on and performance-driven Digital Marketing Executive / Performance Marketer who can manage and grow our digital presence across SEO, Google Ads, Meta Ads, social media, content creation, website marketing, and lead generation. This is not only a social media posting role. We are looking for someone who can take ownership of digital marketing activities from planning to execution to tracking and optimization, with a solid focus on generating qualified business leads and measurable results. The ideal candidate should be comfortable working across multiple digital channels and should understand how marketing connects with sales and revenue.

Key Responsibilities
SEO & Organic Growth
- Perform keyword research and competitor analysis.
- Handle on-page SEO for service pages, blogs, and landing pages.
- Optimize titles, meta descriptions, headings, internal links, and website content.
- Work with Google Search Console and GA4.
- Identify SEO and website improvement opportunities.
- Coordinate technical SEO fixes with the development team.
- Plan SEO-focused content, service pages, and blogs.
- Track keyword rankings, organic traffic, and organic leads.
- Support off-page SEO and backlink-building activities. Google Ads & PPC
- Plan, create, manage, and optimize Google Ads campaigns.
- Handle Search, Display, remarketing, and other relevant campaigns.
- Conduct keyword and competitor research.
- Manage negative keywords and search-term optimization.
- Write and test ad copy.
- Monitor budgets and campaign performance.
- Track CPC, CTR, CPL, conversion rate, and lead quality.
- Continuously optimize campaigns to improve results.
- Coordinate with the website team for landing pages and conversion improvements. Meta Ads & Performance Marketing
- Create and manage Facebook and Instagram advertising campaigns.
- Run lead-generation, website-conversion, and remarketing campaigns.
- Test audiences, creatives, messaging, and campaign structures.
- Monitor lead quality instead of focusing only on cheap lead volume.
- Optimize campaigns based on conversions and business outcomes.
- Track campaign performance and return on marketing spend. Social Media Management




- Create monthly and weekly social media content calendars.
- Manage the company's presence across relevant platforms, including:
- LinkedIn
- Instagram
- Facebook
- YouTube
- Research industry trends and content opportunities.
- Plan and publish content consistently.
- Monitor comments, messages, and engagement.
- Analyse content performance and improve future strategy. Content Creation
- Develop content ideas for posts, carousels, reels, case studies, and campaigns.
- Write captions, marketing copy, and calls-to-action.
- Create professional social media creatives using Canva or similar tools.
- Create or edit basic reels and short-form videos.
- Coordinate advanced design or video requirements when required.
- Develop content around DOT IT SERVICES' solutions, projects, industry insights, case studies, and customer problems. Lead Generation & Conversion Tracking
- Generate leads through SEO, Google Ads, Meta Ads, social media, and website campaigns.
- Track lead sources accurately.
- Use UTM parameters and campaign tracking where required.
- Coordinate generated leads with the Business Development team.
- Monitor the complete marketing funnel: Traffic → Lead → Qualified Lead → Opportunity → Client
- Analyse which channels are producing the best-quality business opportunities.
- Support improvements in landing pages and website conversion rates. Analytics & Reporting
- Prepare weekly and monthly marketing reports.
- Track:
- Website traffic
- Organic traffic
- Keyword rankings
- Ad spend
- CPC
- CTR
- Cost per lead
- Conversion rate
- Leads generated
- Qualified leads
- Marketing-sourced opportunities
- Marketing-generated customers
- Identify underperforming campaigns and recommend improvements.
- Maintain accurate marketing dashboards and campaign records. Required Skills & Experience
- 2–3 years of hands-on digital marketing experience preferred.
- Strong practical understanding of SEO.
- Hands-on experience managing Google Ads.
- Hands-on experience with Meta Ads Manager.
- Experience generating leads through paid and organic digital channels.
- Experience managing business social media accounts.




- Ability to develop social media content calendars.
- Content-writing and marketing-copywriting ability.
- Ability to create social media creatives using Canva or similar tools.
- Basic reel/video editing skills.
- Working knowledge of Google Analytics 4 (GA4).
- Working knowledge of Google Search Console.
- Understanding of landing pages and conversion optimization.
- Understanding of marketing funnels and lead attribution.
- Good written and spoken English communication.
- Robust analytical and reporting skills.
- Ability to independently plan, execute, and optimize campaigns.
- Comfortable working from our Ahmedabad office. Preferred Skills Candidates with experience in the following will have an advantage:
- Google Tag Manager
- WordPress
- LinkedIn marketing
- B2B lead generation
- IT services marketing
- CRM systems
- Email marketing
- Marketing automation
- AI-assisted content creation
- International lead-generation campaigns
- Basic graphic design and video editing What We're Looking For We are looking for someone who:
- Is creative but also data-driven.
- Can manage multiple digital channels.
- Focuses on qualified leads and business results rather than vanity metrics.
- Can independently identify marketing opportunities.
- Regularly tests and improves campaigns.
- Is proactive and comfortable taking ownership.
- Can coordinate effectively with the Business Development and Development teams.
- Is willing to continuously learn new tools, platforms, and strategies. Compensation ₹25,000 – ₹35,000 per month, depending on experience, hands-on skills, campaign knowledge, previous results, and interview performance. Performance-based incentives will be additional to the fixed salary. Performance incentives will be linked to measurable marketing contribution and business results based on company-defined criteria. Work Location DOT IT SERVICES C-1314, Rajyash Rise, Vishala Ahmedabad, Gujarat – 380007 Work Mode: Work from Office Selection Process
- Application Screening
- Initial Interview
- Previous Work / Campaign Review
- SEO & Performance Marketing Interview
- Practical Marketing Assignment
- Final Interview Candidates should be prepared to discuss actual campaigns they have personally worked on, including campaign objective, budget, lead generation, CPL, conversion tracking, results, challenges, and optimizations. Pay: ₹25,000.00
- ₹35,000.00 per month

Benefits:
- Commuter assistance
- Paid sick time
- Paid time off Work

Location:
In person

📌 Digital Marketing Executive (Juhapura)
🏢 DOT IT SERVICES
📍 Juhapura