We are looking for a creative, proactive and result-oriented Social Media Manager who can independently manage our complete digital presence across social media and online platforms. The ideal candidate should have strong practical knowledge of Social Media Management, Paid Advertising, Graphic Designing, Video Editing, SEO, SMM, Google Business Profile (GMB), content creation, posting, audience engagement and lead generation.

Key Responsibilities
1. Social Media Management
- Manage and grow company social media accounts.
- Create and maintain monthly/weekly content calendars.
- Plan and execute content for Instagram, Facebook, LinkedIn, YouTube and other relevant platforms.
- Regularly publish posts, reels, stories, videos and promotional content.
- Monitor trends, hashtags, competitors and industry updates.
- Improve followers, reach, engagement and overall brand visibility. 2. Paid Ads & Performance Marketing
- Plan, create and manage Meta Ads (Facebook & Instagram) campaigns.
- Manage Google Ads and other relevant paid advertising platforms.
- Create campaigns for lead generation, brand awareness, traffic, engagement and conversions.
- Monitor ad performance, CTR, CPC, CPL, conversions and ROI.
- Optimize campaigns, audiences, creatives and budgets for better performance.
- Prepare regular advertising performance reports. 3. Graphic Designing
- Design professional and attractive:
- Social media posts
- Banners
- Advertisements
- Offers & promotional creatives
- Reels covers/thumbnails
- Campaign creatives
- Business/event creatives
- Maintain consistent brand identity across all platforms.
- Knowledge of Canva, Photoshop, Illustrator or similar designing tools is required. 4. Video Editing & Reels
- Edit short-form videos, Reels, Shorts and promotional videos.
- Add captions, transitions, music, graphics, effects and branding.
- Create engaging video content suitable for Instagram, Facebook and YouTube.
- Ability to convert raw footage into professional social-media-ready content. 5. Content Creation & Posting




- Develop creative captions, headlines, hooks, CTAs and promotional content.
- Schedule and publish content according to the content calendar.
- Adapt content according to the requirements of different platforms.
- Ensure correct hashtags, keywords, tagging and descriptions. 6. Audience Engagement & Community Management
- Monitor comments, messages, mentions and reviews.
- Respond professionally to customer queries and comments.
- Increase audience interaction and engagement.
- Identify potential leads through social media interactions.
- Maintain a positive online reputation for the company. 7. Google Business Profile / GMB
- Manage and optimize Google Business Profile (GMB).
- Regularly post updates, offers, photos and other content.
- Monitor and respond to Google reviews.
- Improve local visibility and engagement.
- Maintain accurate business information, services, images and other profile details. 8. SEO – Search Engine Optimization
- Basic to intermediate knowledge of on-page and off-page SEO.
- Keyword research and keyword optimization.
- Optimize website pages, blogs, titles, descriptions and content.
- Work on local SEO and Google Business Profile optimization.
- Monitor website rankings, traffic and search performance.
- Coordinate with the website/content team for SEO improvements. 9. SMM – Social Media Marketing
- Develop and execute social media marketing strategies.
- Improve organic reach and brand awareness.
- Identify recent growth opportunities across social platforms.
- Analyze competitors and implement effective marketing strategies.
- Track social media KPIs and prepare performance reports.



Required Skills The candidate must have practical knowledge of:
- Social Media Management
- Social Media Marketing (SMM)
- Meta/Facebook & Instagram Ads
- Google Ads
- Graphic Designing
- Canva / Photoshop / Illustrator
- Video Editing
- Reels & Short Video Creation
- Content Creation
- Content Writing & Copywriting
- Instagram & Facebook Management
- LinkedIn Management
- YouTube Management
- Google Business Profile (GMB)
- SEO
- Local SEO
- Hashtag & Keyword Research
- Lead Generation
- Audience Engagement
- Social Media Analytics
- Competitor Research
- Digital Marketing Analytics Preferred Qualities
- Highly creative and innovative mindset.
- Strong understanding of current social media trends.
- Good communication and writing skills.
- Ability to work independently and manage multiple tasks.
- Result-oriented approach.
- Good understanding of branding and marketing.
- Ability to work under deadlines.
- Strong attention to detail.
- Willingness to learn new tools, platforms and AI-based marketing tools. Key Performance Indicators (KPIs) Performance will be evaluated based on:
- Social media growth
- Reach and impressions
- Engagement rate
- Quality and consistency of content
- Lead generation
- Paid advertising performance
- Cost per lead / conversion
- Website traffic
- SEO growth
- Google Business Profile growth
- Review & reputation management
- Overall improvement in digital brand presence Candidate Profile We are looking for someone who is not just a content poster, but can independently handle the company's complete social media and digital marketing operations, from strategy → designing → editing → posting → advertising → engagement → SEO → lead generation → analytics. Candidates with a strong portfolio and proven practical results will be preferred. Pay: ₹11,000.00
- ₹16,000.00 per month

Benefits:
- Paid sick time
- Paid time off Work

Location:
In person

📌 Social Media Manager (Lucknow)
🏢 SPACE CULTURE
📍 Lucknow