Job Description
Content Executive: Content Production & Growth Department: Marketing / Content Reporting To: Content Strategist Contract: 3 Months Role Overview We are looking for a Content Creator who can own content end-to-end. From coming up with the idea to writing the script, creating/editing the content, and understanding how it performs. You will be expected to actively create content that people want to watch, share, save and talk about while building a strong community around the brand. The ideal candidate is someone who understands what makes content work on Instagram, and is naturally curious about trends and internet culture, and can turn a simple idea into engaging, platform-native content.

Key Responsibilities
1. Content Ideation & Creation ● Come up with fresh, original content ideas for Instagram and YouTube (short form). ● Identify trends, formats, conversations and cultural moments that the brand can participate in. ● Develop content concepts based on audience interests, brand objectives and performance insights. ● Turn ideas into hooks, scripts, shot lists and finished content. ● Create content independently using available resources. ● Experiment with different formats, hooks, storytelling styles and content structures to identify what works. 2. Scriptwriting & Storytelling ● Write short-form scripts that are conversational, engaging and native to the platform. ● Develop strong hooks that capture attention within the first few seconds. ● Adapt the same idea into different formats for Instagram Reels, YouTube Shorts and other channels.



● Write content that feels natural and human, not like an advertisement or generic brand content. 3. Editing & Content Production ● Edit short-form videos independently using tools such as CapCut, Inshot, VN, Edits, Canva or similar. ● Add appropriate text, transitions, music, sound effects and pacing to make content engaging. ● Take ownership of the final output instead of relying entirely on designers or video editors. 4. Community Building ● Create content that encourages conversations, shares, saves and participation. ● Understand what the audience responds to and use those insights to shape future content. ● Actively monitor comments, DMs and audience conversations to identify content opportunities. ● Help build a community around the brand rather than simply growing follower count. 6. Performance & Optimisation ● Track content performance and understand why certain content works and why certain content doesn't. ● Monitor metrics such as reach, watch time, retention, shares, saves, engagement and follower growth. ● Identify winning hooks, formats, topics and storytelling styles. ● Continuously test and improve content based on performance.



● Contribute content ideas and variations for paid media based on learnings from organic content. What Success Looks Like You will be evaluated on: ● Quality and consistency of content produced ● Ability to execute high-performing content pieces independently ● Growth in reach, engagement and relevant audience ● Improvement in watch time and content retention ● Growth in shares, saves and meaningful interactions ● Ability to identify and replicate winning content formats ● Contribution to brand awareness, community and business goals ● Speed and consistency of execution. Required Skills ● Strong understanding of Instagram content ● Excellent writing and storytelling skills ● Strong understanding of hooks, retention and short-form video ● Ability to identify and adapt trends quickly ● Good understanding of what makes content shareable and engaging ● Robust video editing skills ● Ability to read basic content analytics and draw actionable insights ● Strong communication skills Who We're Looking For We are looking for someone who: ● Thinks like a creator, not a social media manager ● Can write the script, create the content and edit it ● Is constantly consuming and analysing content ● Understands internet culture and emerging trends ● Has strong opinions about what makes content good ● Is comfortable experimenting and failing fast ● Is proactive and doesn't wait for a brief for every piece of content ● Wants to build a community, not just a follower count

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