• PROFITABILITY: To ensure that profitability targets are met in each product segment.
• NEW PRODUCT DEVELOPMENT:
• Interaction with R&D; for adhering to consumer requirements, timelines and customer inputs.
• Monitor the designing of new products through competitive intelligence and phasing out, planning decisions.
• Develop market-wise product portfolio (Rep sales, OE) and give design inputs to R&D; based on consumer insights.
• PRICING:
• Calculate landing price vis-à-vis competition & benchmarking with the best in class.
• Determine competitive yet profitable pricing strategy for products and revise rates of old products.
• Develop the price model and portfolio strategy for new products
• SALES:
• Monitor the continuous improvement of market share and meeting of targets through follow up with stakeholders
• Execute marketing & sales promotion initiatives through product promotion, Road shows, BTL activities, schemes and discounts.
• MARKET RESEARCH: Analyze market trends based on consumer insights, sales volumes, requirements and satisfaction levels of dealers.
• FORECASTING: Gauge product demand based on seasonal factors, potential and capability to sell & liaison with logistics dept for adherence to demand targets.
• STRATEGIC: To explore outsourcing options and seek partners to meet demands, develop strong customer initiative programs and overall strategy to position CEAT as a preferred brand FUNCTIONAL COMPETENCIES
• Data Interpretation Ability (Capable)



(ability to study & interpret data/trends and draw inferences/projections; research methodology and ability to structure research)
• Customer Orientation (Advanced) (Cultural orientation to engage with customers, proactively assess their needs and continuously create value for them; ability to develop brand identity and sales strategy with distinct segment USP and building customer preference)
• Business Focus (Advanced) (Knowhow on organization mission ,Code of conduct, product SKUs, accountabilities w.r.t market scenario & competition & ability to apply in one's role; build long-term strategy, launch short term tactical campaigns)
• Relationship Management (Capable) ( ability to develop & sustain business relationship to one's advantage)
• Product Acumen (Capable) (ability to generate product solutions/offerings catering to business needs) MANAGERIAL COMPETENCIES
• Analytical (Advanced) (Analyzes issues and breaks them down to component parts. makes systematic and rational judgments based on relevant information)
• Strategic (Capable) Demonstrates a broad-based view of issues, events and activities and perceives their longer term impact or wider implications
• Communications (Capable) Speaks clearly and effectively to both individual and groups. Writes in a clear and concise manner, using appropriate style and language
• Innovative (Advanced) Creates current and imaginative approaches to work related issues. Identifies fresh approaches and shows a willingness to question traditional assumption
• Decisive (Capable) Demonstrates readiness to make decisions, takes the initiative and originates

📌 Senior Product Manager (Mumbai)
🏢 RPG Group
📍 Mumbai