Job Summary: We are looking for a data-driven Performance Marketing Associate to plan, run and optimize paid campaigns for Madtowns clients, from local businesses to large enterprises. Youll work mainly on Meta and Google Ads, with LinkedIn as needed, and support SEO so paid and organic growth work together. This is a hands-on role with room to grow as we build our performance marketing practice.

Key Responsibilities:

- Run and optimize campaigns across paid advertising platforms, including Meta Ads (Facebook and Instagram), Google Ads (Search, Performance Max, YouTube), LinkedIn Ads and other relevant platforms
- Build audiences, write ad copy, plan creative variants and run A/B tests across creatives, copy and targeting
- Allocate and monitor budgets to achieve campaign goals and optimize return on investment
- Set up and check conversion tracking using Meta Pixel, Google Tag Manager and GA4
- Track CTR, CPA, ROAS and conversions, and prepare clear performance reports with next steps
- Optimize landing pages and funnels to improve lead quality and conversion rates
- Collaborate with the content and design teams, and use performance data to guide which creatives to make next
- Support SEO, keyword research,



Google Business Profile and emerging search optimization practices, including GEO and AEO
- Present campaign plans and results to clients when needed, and help prepare proposals for new clients

Skill Required:

- 3 to 5 years of hands-on experience in performance or digital marketing, preferably at an agency
- Hands-on experience running campaigns in Meta Ads Manager, Google Ads and other relevant advertising platforms
- Working knowledge of Google Analytics, Google Tag Manager and conversion tracking
- Comfortable using AI tools (ChatGPT, Claude, Gemini or similar) to work faster
- Good communication skills and confidence explaining results to clients
- Able to manage multiple campaigns and deadlines with attention to detail
- Good to have: LinkedIn Ads, SEO, GEO (Generative Engine Optimization), AEO (Answer Engine Optimization), and experience with both B2B and B2C campaigns

Perks:

- Opportunities for qualified growth and creative freedom
- Competitive pay and upskilling opportunities
- Be part of a collaborative, creative, and growth-oriented work environment

📌 Performance Marketing Associate (Visakhapatnam)
🏢 Madtown
📍 Visakhapatnam