- Robust knowledge and technical experience in customer data platforms mostly in Salesforce Data Cloud (CDP) or any other CDP.
- Should have knowledge on Data integration, Data Modelling concepts, Data Mapping, Data Relationship, Data Reconciliation, Data Unification.
- Must have worked on APIs - RESTful APIs, SDKs, Usage of CDP APIs to deliver best practices in how to ingest and deliver data in and out of the platform
- Must be good in SQL (ANSI SQL is a plus), SOQL and JavaScript
- Should have knowledge on different data structures JSON, XML, YAML, etc.
- Should have hands-on experience with Salesforce, including key functionalities such as Flows, LWC and preferably APEX programming
- Strong background in data management and governance best practices, including privacy and consent
- Strong analytical skills with the ability to interpret complex data sets and translate them into actionable marketing strategies
- Certifications Expectation: Salesforce Data Cloud Consultant