Experience: 3+ years as Marketing Manager Industry: Health, Wellness & Fitness

We are looking for a accomplished, creative, and commercially driven marketing leader to take ownership of brand strategy, digital branding, product marketing, and business growth.
The individual will serve as the brand custodian, responsible for building a distinctive brand identity, strengthening market positioning, creating aspirational consumer experiences, and driving sustainable business growth.

The ideal candidate will combine strategic thinking, a strong aesthetic sensibility, digital expertise, and a proven track record of translating marketing initiatives into measurable business results.

Brand Strategy & Custodianship

- Own and strengthen the brands identity, positioning, values, and market perception.
- Develop a compelling brand narrative and ensure consistency across all consumer touchpoints.
- Build brand awareness, credibility, differentiation, and long-term brand equity.
- Maintain high standards of brand communication, visual identity, and customer experience.

Digital Branding & Marketing

- Lead digital branding initiatives across social media, websites, content, and digital campaigns.
- Develop integrated marketing strategies to increase brand visibility, engagement, and consumer acquisition.
- Leverage digital analytics, consumer insights, and emerging trends to optimise marketing effectiveness.
- Build a strong and differentiated digital presence through impactful storytelling and creative campaigns.

Product Marketing & Growth

- Drive product positioning, marketing strategy, and go-to-market plans for new and existing offerings.
- Identify opportunities for customer acquisition, market expansion, and revenue growth.




- Develop strategies to improve customer engagement, conversion, retention, and loyalty.
- Collaborate with business and product teams to align marketing initiatives with commercial objectives.
- Establish clear KPIs and track campaign performance, marketing ROI, and growth outcomes.

Leadership & Strategic Execution

- Work closely with senior leadership to define marketing priorities and long-term brand strategy.
- Lead creative agencies, marketing teams, and external partners.
- Manage marketing budgets and ensure effective resource allocation.
- Balance creative excellence with data-driven decision-making and business accountability.

Candidate Profile

- 3+ years of experience in marketing, brand management, digital marketing, or growth leadership.
- Proven success in brand building, preferably within premium consumer, lifestyle, wellness, sports, or aspirational brands.
- Robust expertise in digital branding, product marketing, and growth strategy.
- Demonstrable achievements in increasing brand awareness, customer acquisition, and business performance.
- Excellent communication, storytelling, presentation, and stakeholder-management skills.
- Strong creative judgment, aesthetic sensibility, and understanding of consumer behaviour.
- Strategic, commercially astute, and comfortable leading both strategy and execution.
- A confident professional presence with the ability to represent and elevate the brand across stakeholder interactions.

Key Success Metrics

- Brand awareness, positioning, and consumer recall.
- Digital reach, engagement, and conversion.
- Customer acquisition, retention, and revenue growth.
- Successful product launches and marketing campaigns.
- Marketing ROI and sustained brand equity.

📌 Marketing Manager (Chennai)
🏢 Artifex Hr
📍 Chennai