Channel Sales Executive to lead the Channel Partner (CP) vertical. ;

2-4 years in real estate channel sales,

CP management or sourcing, including 2+ years leading a team.

• An established CP and broker network in Kolkata, especially South Kolkata and New Kolkata.

• Bachelor's degree in business, marketing or a related field; an MBA is preferred. Skills

• Robust negotiation, presentation and relationship-building skills.

• Analyses sales data and builds forecasts in Excel or Google Sheets.

• Uses Salesforce or a similar CRM confidently and drives discipline in the team.

• Understands brokerage structures, CP incentive design and RERA requirements.

• Speaks English, Bengali and Hindi.

• Willing to travel in the field every day to meet partners in person.

Age: 25-30

Male

• Map the roughly 250 active CPs in the micro market and build a tiered coverage plan

• Recruit and sign at least 15 new CPs a month through the team

including large broker firms and aggregators.

• Win back high-value CPs who have stopped sourcing for us. 2 Key partner management

• Personally own the top 15 CPs: weekly contact

a monthly business review and joint visit targets.

• Keep CPs loyal through fast lead tagging

on-time brokerage payouts and first access to inventory and offers. • Design and run CP incentive schemes (slab kickers first-visit bonuses

festive contests) within approved budgets. 3 Sales enablement

• Train CP teams on projects pricing payment plans USPs and competitor positioning.

• Provide co-branded marketing kits

walkthrough videos and price sheets.

• Run broker meets

site tours and CP recognition events every month. 4 Targets

pipeline and forecasting

• Set monthly site-visit and booking targets for each CP and each team member.

• Forecast CP bookings and revenue every month and quarter

using committed visits and pipeline stage.

• Run the weekly CP pipeline review and a month-end closure plan for all open CP opportunities.

• Improve CP visit-to-booking conversion through pre-visit client briefs and joint follow-up with the closing team. 5 Team leadership





• Lead coach and review the CP Sales Executives and the CP coordinator.

• Set daily activity norms (CP meetings calls same-day Salesforce updates) and track them.

• Hire and onboard new team members as the channel grows. 6 Conflict resolution and governance

• Resolve lead tagging disputes between CPs and between the CP and direct sales teams under a written policy.

• Handle pricing discount and brokerage disputes and escalate where needed.

• Make sure CP agreements RERA details and brokerage invoices are complete and compliant. 7 Data CRM and reporting

• Own CP data quality in Salesforce: CP accounts lead source tagging

meeting logs remarks and loss reasons.

• Produce the weekly CP dashboard and the monthly MIS for management.

• Flag early warnings such as a key CP whose visits drop sharply

and act on them

About the Role

As a Channel Sales Executive, you will play a pivotal role in driving the growth of our Channel Partner (CP) vertical in Serampore and the surrounding regions. You will be responsible for recruiting new partners, managing key relationships, and leading a dedicated team to achieve sales targets. This is an exciting opportunity to leverage your expertise in real estate channel sales while contributing to the success of our organization.

Key Responsibilities

Develop and implement a comprehensive coverage plan for approximately 250 active channel partners, categorizing them into key, growth, dormant, and untapped segments.

Recruit and onboard a minimum of 15 new channel partners each month, focusing on large broker firms and aggregators.

Cultivate and manage relationships with the top 15 channel partners through regular communication, business reviews, and joint site visits.

Enhance partner loyalty by ensuring prompt lead tagging, timely brokerage payouts,



and exclusive access to inventory and offers.

Design and execute creative incentive programs for partners, including slab kickers and festive contests, while adhering to budget constraints.

Provide training and resources to channel partner teams on pricing, payment plans, unique selling propositions, and competitive positioning.

Set and monitor monthly visit and booking targets for each channel partner and team member, driving accountability and performance.

Conduct weekly pipeline reviews and develop month-end closure plans to optimize booking opportunities and improve visit-to-booking conversion rates.

Lead, mentor, and evaluate the performance of channel sales executives and coordinators, ensuring alignment with daily activity norms and Salesforce updates.

Resolve conflicts related to lead tagging and pricing disputes, ensuring compliance with agreements and regulatory requirements.

Required Qualifications

Bachelors degree in business, marketing, or a related field; an MBA is preferred.

2-4 years of experience in real estate channel sales, partner management, or sourcing, with at least 2 years in a leadership role.

Established network of channel partners and brokers in Kolkata, particularly in South Kolkata and New Kolkata.

Proficient in sales data analysis and forecasting using Excel or Google Sheets.

Strong negotiation, presentation, and relationship-building skills.

Fluent in English, Bengali, and Hindi, with a willingness to engage in daily field travel.

Preferred Qualifications

Proven experience in designing and implementing partner incentive programs.

Familiarity with brokerage structures, RERA requirements, and compliance standards.

Previous experience utilizing Salesforce or similar CRM systems to manage partner relationships effectively.

Technical Skills

Strong proficiency in Excel and Google Sheets for data analysis and reporting.

Familiarity with Salesforce or equivalent CRM tools.

Understanding of real estate brokerage structures and incentive designs.

Excellent oral and written communication skills in English, Bengali, and Hindi.

📌 Channel Sales Executive (Serampore)
🏢 Caliber Associates
📍 Serampore