Position: Sales Coordinator cum Executive

Location: Factory

Company: Lorenz India

Department: Sales

Reports To: Sales Manager

Job Summary

We are seeking a detail-oriented and commercially active Sales Coordinator cum Executive to join our Sales Operations team at a leading peanut processing and export company. This role sits at the intersection of sales administration, contract execution, domestic and export logistics coordination supporting the sale of raw, blanched and value-added peanut products as well as peanut byproducts (shells, rejected kernels) to domestic and Non-EU international buyers.

The ideal candidate will be a proactive coordinator who can manage the full order-to-shipment lifecycle from contract drafting and SAP order processing, documentation compliance and buyer communication. Strong working knowledge of food safety and trade compliance standards is essential as is a working familiarity with global agri-commodity logistics. This is an excellent chance for a sales operations professional looking to deepen their expertise in international agribusiness trade.

Key Responsibilities

Sales Contract & Order Management

- Draft, review, and finalize domestic and international sales contracts in line with company policy, buyer specifications, and Incoterms (Ex-works, FOB, CIF, CFR)
- Ensure contract terms (quantity, quality specifications, packing, pricing, delivery schedule, payment terms) are accurately captured and communicated to the team.
- Maintain an accurate, up-to-date contract register tracking order status, delivery schedules, flag delays discrepancies, amendments and outstanding obligations.
- Coordinate with production, quality and logistics teams to align contract commitments, contract amendments, extensions, or cancellations with available inventory and processing timelines

Byproduct & Value-Added Sales Support

- Support market outreach and lead generation for peanut byproducts, including groundnut shells, rejected/off-grade kernels, and aflatoxin-affected lots, identifying suitable domestic buyers (feed, fuel, and allied industries).




- Maintain market intelligence on byproduct pricing trends and buyer demand patterns to support sales planning.
- Assist in packaging, quotation, and dispatch coordination for value-added product lines (e.g., roasted peanuts, peanut butter).

Logistics & Supply Chain Coordination

- Plan and coordinate inland freight movement from factory/warehouse, liaising with transporters for timely pickups.
- Ensure all documentation complies with destination-country import regulations and buyer-specific requirements.
- Track shipments end-to-end, proactively flagging delays and coordinating corrective action with production, warehouse, and logistics partners.
- Maintain organized, audit-ready records of all shipment and compliance documentation.

SAP & Systems Management

- Maintain sales orders, delivery schedules, and billing documents accurately within SAP Sales and Distribution (SD).
- Generate and manage proforma invoices, commercial invoices, and packing lists through SAP.
- Ensure real-time data accuracy across order-to-cash processes, supporting reporting on sales pipeline, dispatch status, and receivables.
- Troubleshoot basic SAP SD workflow issues and coordinate with IT/ERP support as needed.

Export Documentation & Compliance

- Ensure all shipments comply with destination-market regulatory requirements, with particular attention to food safety and import standards (e.g., aflatoxin limits under Regulation, traceability, and labeling requirements for the Non-EU market).
- Coordinate with quality assurance teams to ensure lab test reports and certifications meet buyer and regulatory specifications before dispatch.
- Maintain organized documentation records to support customs clearance, audits, and buyer compliance reviews.
- Stay current on evolving trade regulations, tariffs,



and compliance requirements across key export markets (EU, US, Middle East, Southeast Asia).

Cross-Functional Coordination

- Act as a key liaison between sales, production, quality control, warehouse, and finance teams to ensure seamless order fulfillment.
- Support the Sales Manager in preparing shipment status reports, sales MIS, and buyer communication.
- Respond promptly to buyer queries regarding shipment status, documentation, and delivery timelines.

Education & Qualification

- Bachelor's degree in Business Administration, International Trade, Supply Chain Management, or a related field.
- 35 years of experience in sales coordination, export operations, or logistics preferably within the agribusiness, food processing, or commodity sector. Experience in peanuts/groundnuts, oilseeds, or spices is a strong advantage.

Technical Skills

- Demonstrated proficiency in SAP SD (Sales and Distribution) module — order entry, delivery processing, and billing.
- Working knowledge of documentation for local sales as well as exports
- Familiarity with food safety regulations (e.g., aflatoxin limits), BRCGS/IFS/HACCP frameworks, and traceability requirements.
- Proficient in MS Excel and MS Office for reporting and data tracking.

Core Competencies

- Strong market awareness of peanut byproducts
- Strong organizational skills with attention to detail, particularly regarding documentation accuracy.
- Excellent communication skills, both written and verbal, for coordinating with international buyers, freight partners, and internal teams.
- Ability to manage multiple shipments and deadlines simultaneously in a fast-paced trading environment.
- Problem-solving mindset with the ability to proactively resolve logistics or documentation discrepancies.
- Working knowledge of Incoterms (FOB, CIF, CFR, etc.) and international trade finance instruments.

Preferred Attributes

- Experience working in the agro-commodity market locally as well as with Non-EU (Middle Eastern & ASEAN) buyers.
- Fluency in English is required, knowledge of Gujarati/Hindi preferred for local coordination

📌 Sales Coordinator cum Executive (Rajkot)
🏢 Lorenz Snacks India
📍 Rajkot