- Identify and acquire recent HORECA customers including restaurants, cafs, hotels, QSRs, caterers, cloud kitchens, and food chains.
- Develop and maintain strong relationships with existing customers.
- Generate leads through market visits, references, cold calling, and networking.
- Conduct regular field visits to identify new business opportunities.
- Present and demonstrate Veeba products to potential customers.
- Understand customer requirements and recommend suitable product solutions.
- Achieve assigned sales and revenue targets for the territory.
- Drive product trials, sampling, and conversions with new customers.
- Negotiate commercial terms and coordinate with customers for order closure.
- Ensure regular follow-ups for repeat orders and customer retention.
- Monitor competitor activities, pricing, products, and market trends.
- Maintain accurate records of customer visits, leads, sales pipeline, and conversions.
- Coordinate with internal teams including Supply Chain, Customer Service, and Finance for smooth order execution and collections.
- Continuously expand the customer base and improve Veeba's market presence in the assigned territory.