- Ideate, develop, and make high-performing ad creatives (images, headlines, and descriptions) for Google Performance Max (PMax) campaigns.
- Drive mobile app installs and in-app purchases as the primary campaign objectives.
- Strong working knowledge of CAC, ROAS, and LTV, using these metrics to guide creative decisions and keep CAC efficient.
- Create ad creatives and campaign assets for Meta Ads, app campaigns, affiliates, and influencer marketing.
- Manage and optimize high-budget performance marketing campaigns, ensuring efficient budget allocation and robust ROI.
- Collaborate closely with creative, product, SEO, and content teams to align messaging with performance goals.
- Analyze creative and data trends and share actionable insights with leadership.
Preferred candidate profile
- Experience in B2C businesses is preferred,
particularly in app-based consumer products and subscription-driven models.
- Proven track record of creating ads for Google Performance Max (PMax) that drove app installs and in-app purchases.
- Demonstrated CAC reduction through creative testing and optimization.
- Strong knowledge of ROAS, CAC, LTV, and cohort-level analysis.
- Understanding of subscription/D2C app monetization: trial-to-paid conversion, renewals, and LTV by cohort.
- Comfort building campaigns and content for a pan-India, multi-lingual audience (Hindi and regional languages).
- Experience marketing apps in astrology, spirituality, or wellness is a strong plus.