We are looking for a data-driven and execution-focused Performance Marketing Executive who can drive customer acquisition, improve advertising efficiency, and scale online revenue through paid digital channels.

The ideal candidate should have hands-on experience managing advertising campaigns, analysing performance metrics, testing creatives and audiences, and translating campaign data into actionable business decisions.

Experience in D2C, e-commerce, beauty, skincare or consumer brands will be an advantage.

Key Responsibilities

1. Paid Media & Campaign Management

- Plan, execute and optimize paid advertising campaigns across Meta Ads (Facebook and Instagram) and GoogleAds.
- Manage campaign structures, budgets, audiences, bidding strategies, placements and conversion objectives.
- Monitor campaign performance regularly and take timely optimization decisions based on data.
- Support customer acquisition initiatives across e-commerce and quick-commerce platforms.
- Identify opportunities to scale profitable campaigns while reducing inefficient ad spend.

2. Performance Analytics & Reporting

- Track and analyse key performance indicators, including ROAS, CAC, CPA, CTR, CPC, CPM, conversion rate, AOV and revenue.
- Prepare daily performance updates and weekly/monthly campaign reports.
- Analyse campaign, audience, placement and creative-level performance to identify trends and optimization opportunities.
- Evaluate advertising performance against business objectives, budget constraints and product-level economics.
- Identify discrepancies between advertising platform data, website analytics and actual orders.

3. Creative Strategy & A/B Testing

- Collaborate with the creative and content teams to develop performance-focused ad creatives, videos, hooks, copy and offers.
- Conduct structured A/B tests across creatives, audiences, landing pages and campaign strategies.
- Identify winning creative formats and communicate actionable feedback to the creative team.
- Analyse customer engagement,



click-through rates, landing-page behaviour and conversion performance to improve campaign effectiveness.

4. Funnel Optimization & Conversion Tracking

- Analyse the customer journey from ad impression and click to product-page visit, add to cart, checkout and purchase.
- Identify conversion bottlenecks and recommend improvements to landing pages, product pages, offers and checkout flows.
- Monitor Meta Pixel, Conversions API, Google Analytics 4 (GA4) and relevant conversion events.
- Work with the website and technology teams to maintain accurate tracking and reliable performance reporting.

5. E-commerce Growth & Business Collaboration

- Work closely with the e-commerce, creative, CRM and retention teams to improve acquisition efficiency and customer lifetime value.
- Analyse product-level sales, promotional performance and customer acquisition trends.
- Support retargeting, remarketing and customer reactivation initiatives.
- Contribute to growth experiments designed to improve revenue, customer acquisition efficiency and repeat purchases.

Required Skills & Qualifications

- 13 years of hands-on experience in performance marketing or paid digital advertising.
- Practical experience with Meta Ads Manager and campaign optimization.
- Working knowledge of Google Ads and GA4.
- Strong understanding of ROAS, CAC, CPA, CTR, CPC, CPM, conversion rate and AOV.
- Experience analysing campaign performance and making data-backed optimization decisions.
- Working knowledge of Excel or Google Sheets, including campaign reporting and performance analysis.
- Understanding of audience targeting, retargeting,



conversion funnels and creative testing.
- Robust analytical thinking, attention to detail and problem-solving skills.
- Ability to work collaboratively with creative, content and e-commerce teams.

Preferred Qualifications

- Experience working with a D2C or e-commerce brand.
- Prior experience working with a D2C skincare brand will be strongly preferred. Experience in beauty, personal care or cosmetics marketing will also be an advantage.
- Familiarity with Shopify or other e-commerce platforms.
- Exposure to beauty, skincare, personal care or FMCG categories.
- Knowledge of Meta Pixel, Conversions API, UTM tracking and attribution limitations.
- Familiarity with quick-commerce and online marketplace advertising.
- Understanding of contribution margin, product-level profitability and blended marketing efficiency.

Performance Expectations

The successful candidate will be expected to:

- Execute and optimize campaigns with minimal day-to-day supervision.
- Maintain accurate and timely performance reports.
- Identify underperforming campaigns and recommend corrective actions.
- Develop and execute structured creative and audience testing plans.
- Make budget recommendations supported by campaign data and business economics.
- Contribute to sustainable revenue growth while improving customer acquisition efficiency.

Performance will be evaluated against agreed targets, available budgets, campaign maturity, product economics and overall business objectives.

Who Should Apply?

We are looking for someone who goes beyond simply launching advertisements. You should be comfortable questioning campaign performance, identifying what is not working, testing alternatives and explaining your decisions using data.

If you enjoy experimentation, understand the relationship between advertising spend and business revenue, and want to build practical growth marketing expertise, we would like to hear from you.

📌 Performance Marketing Executive (Kolkata)
🏢 4mation Biosciences
📍 Kolkata