Position title- Resident Sales Manager

Function- Sales and Business Development

Level- Middle Management

Reports to- Chief Operating Officer (COO)

Base location- Jalandhar, Punjab (resident role, no office; works from the market)

About the company

Versatile Bonds Private Limited is a promoter-led, fast-growing adhesives manufacturer. It has plants in Bahadurgarh (Haryana), Greater Noida (UP) and new manufacturing coming up in Chennai. Corporate office is in Delhi and branch offices in Bahadurgarh -Haryana. The company serves customers across India , and plans to grow revenue from INR 180 Crores to INR 1,500 Crores by 2030.

Job purpose

The Resident Sales Manager will build and grow the company's adhesives business in Punjab and the nearby markets. The role works independently from the residence, with no local office or team at the start.

The incumbent will open new accounts with manufacturers and build a dealer and distributor network. They will grow volumes with existing customers and collect payments on time. They are the company's face in the territory, so they also bring back market intelligence and work with the technical and supply teams to solve customer problems.

Products and customer segments

The role sells the full adhesives range used across several industries like Footwear & Leather, Furniture & Wood, Automotive, Sports Goods ,HVAC & many more.

Key responsibility areas (KRAs) and KPIs

The KPI targets below are suggested starting points. Confirm them with management against the territory's budget.

Key responsibility area

Description

Sales and revenue growth

Achieve monthly, quarterly and annual sales targets by value and volume. Grow the territory's share of the company's business.

New business development

Identify and convert new industrial customers across footwear, furniture, automotive, sports goods, HVAC and other segments. Move customers from competitor products through trials and samples.

Dealer and distributor network

Appoint,



develop and manage dealers and distributors to cover the territory. Agree stock levels, schemes and secondary sales.

Key account management

Build strong relationships with large manufacturers. Understand their production needs and grow share of wallet.

Collections and credit control

Collect payments on time and within agreed credit terms. Keep overdue debts within limits.

Pricing and margins

Quote prices within the company's pricing policy. Protect margins and avoid unapproved discounts.

Technical support and service

Coordinate product demos, trials and complaint handling with the technical and quality teams.

Market intelligence

Track competitor products, prices, schemes and new customers in the territory. Share regular reports with management.

Sales planning and reporting

Prepare a monthly beat plan, keep the CRM or daily call reports up to date, and submit sales forecasts.

Order and supply coordination

Coordinate with the plant and logistics for timely dispatch and delivery to customers.

Qualifications and experience

Essential

- Graduate in any discipline. Science (chemistry) or engineering is an advantage.
- 510 years of B2B or channel sales experience, with at least 3 years in adhesives, chemicals, paints, polymers or related industrial products.
- Proven record of opening new accounts and building a territory independently, without a local team.
- Experience of selling to manufacturers in footwear, furniture or wood, automotive, HVAC or similar industries.
- Experience of appointing and managing dealers and distributors, including credit and collections.
- Strong network among manufacturers and dealers in Jalandhar, Ludhiana and the wider Punjab market.





Preferred

- MBA or PGDM in Sales and Marketing.
- Experience with a well-known adhesives or construction chemicals company.
- Ability to run product demos and trials and explain technical properties such as bond strength, open time and curing.
- Experience using a CRM or sales app.

Skills, competencies and personal attributes

This is a resident role with little day-to-day supervision. The company is looking for someone who builds the business on their own initiative and keeps the discipline to follow through.

- Self-motivated: sets their own daily and weekly targets, and keeps prospecting even when no one is checking.
- Disciplined: follows a monthly beat plan, reports calls and orders every day, keeps commitments to customers, and follows company pricing and credit rules.
- Independent business builder: finds recent customers and segments, makes decisions in the market, and solves problems without waiting for head office.
- Strong negotiator: closes orders, agrees prices and credit terms, and collects payments without damaging relationships.
- Relationship builder: earns the trust of factory owners, purchase managers, production heads and dealers.
- Technically curious: learns how the products work in the customer's process and can explain the benefits on the shop floor.
- Integrity: honest reporting, ethical dealing with customers and dealers, and careful handling of company money and samples.
- Communication: fluent in Punjabi and Hindi, with working English for reports and emails.
- Basic tools: MS Excel, a smartphone CRM or sales app, and WhatsApp for business.

Working conditions

- Resident role based in Jalandhar. The candidate should live in or move to Jalandhar.
- Field-based, Monday to Saturday. Most of the day is spent visiting customers, dealers and factories.
- Regular travel across the Punjab territory. Occasional travel to the regional office or the Bahadurgarh plant for reviews and training.

📌 Resident Sales Manager (Jalandhar)
🏢 Komplytek
📍 Jalandhar