28 Oct
|
Amrita Hospital FBD
|
Faridabad
28 Oct
Amrita Hospital FBD
Faridabad
Role & responsibilities
- Responsible for developing overall marketing & product strategy of Labs and identifying target markets and developing strategies to communicate with them.
- Developing creative and media strategy for both ATL (TV, Print & Digital) and BTL marketing, go-to-market planning and consumer engagement.
- Help develop trade marketing plans with sales (retail promotion & activation).
- Liaising with other internal departments such as Sales and Lab Operations.
- Producing reports to monitor results.
- Exploring ways of improving existing products (Path test menu, Packages) and services, and increasing profitability.
Preferred candidate profile
- Marketing activities need to be set & achieved for each of the channels.
- expansion to newer geographies.
- Merger & acquisitions initiatives along with senior management.
- Facilitate & organize CME.
- ROI from KOL.
📌 Product and Marketing Manager (Faridabad)
🏢 Amrita Hospital FBD
📍 Faridabad