Job Summary

The Marketing Graphic Designer is responsible for creating visually captivating and on-brand marketing materials to support our companys promotional efforts. This role involves translating marketing objectives into compelling visual designs across digital and print media, with a strong focus on producing engaging social media ads, reels, and video content. The ideal candidate blends strong artistic flair with modern, AI-powered design tools to accelerate output, enhance video/ad creation, and streamline daily design workflows. You will collaborate closely with the marketing team to turn creative concepts into high-converting assets.

Job Details

- Location: Chennai (Base Location) / Remote
- Employment Type: Full Time
- Reports to: Director of Design and Brand

Responsibilities

- Visual Design AI Content Creation: Create visually appealing and engaging designs for various marketing collateral such as brochures, flyers, social media graphics, advertising banners, and website graphics. Leverage AI design and generative tools (e.g. Capcut, Lovable, Runway, Envato, etc.) to produce creative visual concepts, ad variations, reels, and short-form video assets efficiently. Utilize AI tools to assist with daily graphic tasks, prompt engineering for visual assets, layout brainstorming, image retouching, and background generation to streamline production timelines. Translate marketing briefs into high-performing visual concepts that align with brand guidelines.
- Brand Consistency: Ensure all designs-including AI-assisted outputs-adhere strictly to brand guidelines and maintain consistency across all platforms. Develop and maintain a consistent brand identity through design elements, typography, and color schemes.
- Project Execution Optimization: Understand project requirements and convert them into impactful designs that effectively communicate our brand message. Collaborate with the marketing team to brainstorm creative concepts, run quick iterations, and execute design projects aligned with the overall brand strategy. Utilize AI workflows to rapidly iterate on ad concepts and visual tests.
- Compliance and Trends: Ensure all designs comply with relevant industry standards,



visual copyright considerations, and legal requirements. Maintain a keen eye for visual design, social media reels/video trends, and emerging AI tools to continuously innovate our creative process.
- Material Updates: Update existing marketing materials as needed to reflect changes in branding or messaging. Manage multiple projects simultaneously while meeting deadlines and maintaining high quality standards.
- Video Reel Production: Produce and edit social media reels, short video clips, and high-converting ad assets using modern editing tools and AI video generation/enhancement tools.
- A/B Testing: Design A/B test variants (utilizing AI to quickly generate dynamic visual variations) and analyze visual performance.
- Content Creation: Develop infographics, illustrations, icons, dynamic motion graphics, and visual content.
- Presentation Design: Create visually compelling presentation materials.
- Email Marketing Design: Design responsive email templates and graphics.
- Analytics and Reporting: Analyze design performance metrics and make data-driven design adjustments.
- Project Management: Manage design projects and coordinate effectively with cross-functional team members.

Requirements

- Bachelors degree in Graphic Design or a related field.
- 5+ years of experience as a graphic designer, preferably in a marketing, agency, or advertising setting.
- Proven experience leveraging AI design tools (e.g., Adobe Firefly, Midjourney, Canva Magic Studio, Runway, ChatGPT/Claude for prompt generation, etc.) to enhance visual asset creation and daily productivity.
- Demonstrated proficiency in standard graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro).
- Solid portfolio showcasing digital ad creatives, dynamic reels/video content, and traditional graphic design.




- Deep understanding of typography, color theory, layout principles, and visual hierarchy.
- Ability to take creative direction and work collaboratively with cross-functional teams.
- Excellent attention to detail and ability to prioritize work in a fast-paced environment.
- Knowledge of web design principles (HTML/CSS) is an advantage but not mandatory.
- Strong interpersonal and communication skills to work effectively within a remote or hybrid team.

Core Competencies

- Visual Communication: Effectively conveying brand messaging through compelling visual elements.
- AI Integration: Using generative AI tools to assist in ideation, asset generation, prompt refining, and workflow automation.
- Storytelling: Using visuals, motion, and short-form video formats to create compelling narratives.
- Color Theory Typography: Mastery of font selection, visual hierarchy, color psychology, and layout balance.
- Ideation Speed: Generating, testing, and refining design concepts rapidly using modern design stacks.
- Design Editing Software: Mastery of Adobe Photoshop, Illustrator, InDesign, Premiere Pro, and After Effects.
- AI Tool Fluency: Practical working knowledge of AI visual generators (Capcut, Lovable, Runway, Envato, etc.) and text-to-creative workflows.
- Digital Motion Design: Creating dynamic ads, animated visuals, motion graphics, and video content optimized for platforms like Instagram, LinkedIn, TikTok, and YouTube.
- Technical Execution: Understanding fundamental design principles, exported media optimizations, and channel-specific visual standards.

Additional Competencies for Specialization

- Branding: Developing visual brand identities and guardrails.
- Illustration Media Generation: Creating original artwork and generating prompt-based visual assets.
- Video Editing Reel Creation: Crafting high-converting video ads, shorts, and social media reels.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Marketing Graphic Designer (Chennai)
🏢 Buyersroad
📍 Chennai