Responsibilities

- PL Growth Metrics: Own the marketing budget and key performance indicators (KPIs) such as Customer Acquisition Cost (CAC), Retention, and Brand Health metrics.
- Digital Storefront Merchandising: Own the "homepage" and category pages of the app. You will decide CTR and AOV
- Funnel Optimization CRO: Monitor the user journey from "App Install" to "Order Placed." You will be responsible for identifying drop-off points and implementing A/B tests on checkout flows, search results, and product display pages (PDPs) to increase conversion.
- Pricing Promotion Engine: Execute the pricing strategy for the target segment. You will manage the backend configuration of coupons, "slash-pricing," and bundle deals, ensuring they are psychologically appealing and technically seamless.
- App Store Optimization (ASO): Own the brand s presence on the Apple App Store and Google Play Store. Optimize keywords, screenshots, and descriptions to ensure high organic discoverability and a high "Install-to-Visit" ratio.
- Continuous Growth Engine: Design and execute "Growth Hacks"-identifying non-linear ways to scale (e.g., community-led referral loops, gamified savings, or strategic cross-brand partnerships) to ensure the brand doesnt lose momentum after the initial hype
- Retention In-App Triggers: Design and manage automated in-app notifications, "Nudge" banners, and gamified elements to keep target users coming back without expensive re-acquisition costs.
- Inventory Catalog Sync: Work with the supply chain team to ensure the app reflects real-time stock availability




- Data Instrumentation: Partner with engineering to ensure all user actions are tracked via tools like Google Tag Manager, Clevertap, or Mixpanel, giving the GTM Lead a 360-degree view of campaign performance.

Qualifications

- Experience: 4-5 years in E-commerce Category Management, Growth Product Management, or App Merchandising. Experience in food-tech, grocery-tech, or mass-market D2C brands is a huge plus.
- Result oriented, data forward and a problem solving approach towards business with a key eye on Customer, Consumer and Category Insight.
- Tech Marketing Hybrid: You must be comfortable with "No-Code" dashboarding, CMS tools, and marketing automation platforms.
- Analytical Prowess: Expert-level skills in Excel/SQL and data visualization tools (Tableau/PowerBI). You should be able to find the "why" behind the numbers.
- Data-Driven Decision Making: Proficiency in marketing analytics tools to derive insights from complex data sets and iterate on strategies in real-time.
- Strong communicator: Excellent written and verbal communication skills to craft and deliver the right message, to the right people, at the right time.
- Ability to manage short term needs with long term strategic bets
- Tenacity to develop ideas independently and thrive in a quick-paced start-up environment

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Manager - Growth & Storefront (Bengaluru)
🏢 Swiggy
📍 Bengaluru