Job Summary

Emotional Designer. Divami Design Labs Hyderabad Full-Time Senior. Location: Hyderabad. Divami is hiring an Emotional Designer to humanize digital products with creative visual patterns. The goal is to build software that feels like it was made for someone, and that leaves people with something after they use it. Your job would be to change how a product feels using visual patterns, motion, and interaction texture no one else in the category would have invented. If that is already how you approach the work, this role is built for you.

Responsibilities

What you create

- A brand that couldn be anyone else. The unmistakable visual voice of the product, built for its domain and the moment the product exists in. A logo dropped onto a template will not carry this weight, and neither will a palette borrowed from a mood board.
- The one moment of feeling. Every product has one place where the user is supposed to feel something specific, whether that is trust, delight, relief, or momentum. You find that moment and design the whole experience around it. Every other screen serves it.
- Patterns nobody has used yet. This is not novelty for its own sake. The category-default answer, whether that is the dashboard-with-KPIs, the wizard-in-modal, or the settings-panel-with-toggles, usually leaves value on the table. You push past the expected and invent what actually fits.
- A visual hierarchy that matches how this user actually thinks. A data scientist scanning numbers does not need the same hierarchy an explorer browsing offers needs. You segment users by cognition, tech-savviness, and mental model rather than by demographics, and you design differently for each.
- The interaction texture. Micro-interactions, motion, transitions, system acknowledgments, gamification, and data-viz choices. These are the small moments that turn a metric into something meaningful rather than just a number on a screen.
- A brand identity earned from the domain. The industry realities, the environment users move through,



and the emotional stakes of the work all get translated into a system that feels earned rather than applied.
- Design systems that hold their shape. Components, tokens, and patterns disciplined enough that other designers pick them up and use them without rework, whether you are still on the project or not.
- AI-directed craft. You treat generative tools as sketchbook and provocation rather than as the answer itself. You feed them narrow context (research, personas, visual references), critique what comes back, and hold the holistic view AI cannot see on its own.

How you think

- Research is fuel for a point of view. It is not a deliverable in itself. You study the industry, environment, workflow, and emotional stakes before opening Figma, because everything downstream turns into guesswork otherwise.
- Cognition is the constraint. A user tech-savviness, cognitive load, attention budget, and mental models set the shape of what you can design. You take them seriously enough to let them change your first idea.
- Opinionated, not compliant. You treat stakeholder input and AI output as inputs to a decision rather than as the decision itself. When your reasoning holds up, you hold the line with that reasoning rather than with defensiveness.
- Visual freshness is a claim, not a decoration. It is how the product tells the world it is not like the others. You make freshness deliberate, defensible, and grounded in the domain.
- Disciplined even when fast. You keep design systems, layout, and typographic hierarchy rigorous even when generating quickly. When AI is in the loop, the system tends to loosen without anyone noticing, and yours should not.
- Proactive vision. You visualize the full product experience before prompting or building anything,



rather than working screen by screen and hoping it holds together.

The craft

- UI and visual design mastery. Color theory, typography, iconography, illustration style, motion, layout, and hierarchy. Craft you can defend on principle rather than just on intuition.
- Brand identity design. Turning a domain understanding into a visual system that could belong to no other product.
- Design systems from foundation to expert level. Components, variables, tokens, and governance. Systems that scale without going stale.
- Persona-based design thinking. Research that becomes direction rather than documentation. Users understood by how they think, not by who they are.
- Directed prompting of generative AI tools for design. Context-setting, visual referencing, and iterative critique. AI as an amplifier of your point of view rather than a substitute for it.
- Innovation judgment. Knowing when to invent, when to iterate, and when the safe answer is genuinely the right one. You can defend all three calls.

Signals we look for

- Your portfolio doesnt repeat itself. Each project looks like it was made for its domain rather than adapted from the last one.
- You can name a moment. In a past product, the one point where the user was supposed to feel something, and you can describe exactly how you designed for it.
- You have a pattern you invented. Something you made because the category default was not good enough, rather than a design system you assembled from someone else tokens.
- You describe personas by how they think. Cognitive load, mental models, and tech-savviness matter more than job titles and demographics.
- You direct AI. You have a transparent view on when it helps the work and when it flattens it. First-pass output is a starting point, never the answer.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Emotional Designer (Hyderabad)
🏢 Divami Design Labs
📍 Hyderabad