Job Summary

The purpose of this role is to implement and execute Paid Search campaigns, in line with the agreed strategy, to maintain, develop and exceed client performance targets.

Join Dentsu to accelerate your career and become a champion for meaningful progress!

In this role, you will independently manage paid social campaigns from planning and launch through optimisation, reporting and stakeholder communication. You will connect platform decisions to client objectives and guide analysts to deliver accurate work.

This role requires robust hands-on paid social expertise, end-to-end campaign ownership and the ability to translate performance data into actionable recommendations.

Role

Role: Account Manager

Level: L30

Responsibilities

- Plan, launch and manage end-to-end paid social campaigns across Meta, LinkedIn and other relevant platforms.
- Develop audience, placement, creative, budget and bidding approaches aligned with campaign goals.
- Build prospecting, retargeting and lookalike strategies and oversee campaign setup and quality checks.
- Monitor pacing, CPA, CPL, ROAS, conversion rate and other agreed KPIs; troubleshoot delivery and tracking issues.




- Run structured creative and audience tests and optimise budgets, bids, placements and ads.
- Present campaign performance, insights and next steps to clients and internal stakeholders.
- Coordinate with creative, analytics and other media teams to support integrated delivery.
- Review analyst work, coach junior team members and maintain campaign quality standards.

Qualifications

- Bachelor's degree in Marketing, Business, Communications or a related field, or equivalent relevant experience.

Certifications

- Relevant platform certifications, such as Meta and LinkedIn advertising, are advantageous.

Experience

Approximately 4 to 9 years of hands-on paid social experience, including independent campaign or account owners.

Location

Chennai

Brand

Paragon

Time Type

Full time

Contract Type

Permanent

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Account Manager - Paid Social (Chennai)
🏢 Dentsu Webchutney
📍 Chennai