KRA Digital Ad Sales, Programmatic, Digital Strategy & Campaign Operations Manager

1. Revenue Generation & Sales Growth

Key Responsibilities

- Drive digital advertising revenue through direct sales, programmatic sales, branded content, web stories, video, display, and social media solutions.
- Develop new business opportunities with brands, agencies, and direct advertisers. • Upsell integrated digital marketing solutions to existing clients.
- Meet monthly, quarterly, and annual revenue targets.

1. Client Acquisition & Relationship Management

Key Responsibilities

- Build robust relationships with agencies, media planners, and brand stakeholders.
- Conduct sales presentations and strategic discussions.
- Ensure high levels of client satisfaction and retention.
- Manage key accounts and identify growth opportunities.

1. Digital Strategy & Media Planning

Key Responsibilities

- Develop data-driven media strategies aligned with client objectives.
- Recommend targeting, audience segmentation, ad formats, and budget allocation.
- Prepare proposals, media plans, and campaign recommendations.
- Support pitch presentations and business development efforts.

1. Programmatic Business & Inventory Monetization

Key Responsibilities

- Manage programmatic revenue growth through agency and platform partnerships.
- Optimize inventory utilization and monetization.
- Coordinate with ad-tech and operations teams to improve yield. • Track market trends in programmatic advertising.

1. Campaign Operations & Ad Operations Management





Key Responsibilities

- Campaign setup, trafficking, QA, and launch across platforms.
- Ensure timely implementation of ad tags, pixels, creatives, and tracking.
- Monitor campaign pacing, delivery, and performance.
- Troubleshoot campaign issues and coordinate with technical teams.
- Maintain campaign documentation and reporting processes.

1. Campaign Performance & Optimization

Key Responsibilities

- Monitor campaign performance against agreed KPIs.
- Identify optimization opportunities for better CTR and engagement.
- Deliver post-campaign analysis and actionable insights.
- Recommend improvements for future campaigns.

1. Data Analytics & Business Intelligence

Key Responsibilities

- Analyze website, app, audience, revenue, and campaign performance data.
- Build dashboards and actionable reports for management.
- Identify trends, audience behavior patterns, and revenue opportunities.
- Use analytics tools such as GA4, Ad Manager, Search Console, and programmatic dashboards to drive decision-making.

1. Product, Technology & Traffic Growth Optimization

Key Responsibilities

- Collaborate with the Technology Team to improve website and app performance.
- Analyze user journeys and recommend UX/UI improvements.
- Monitor Core Web Vitals, page speed, SEO performance, and ad viewability.
- Support implementation of analytics, tracking, ad-tech, and monetization enhancements.
- Drive initiatives to increase organic, direct, referral, and app traffic.

📌 Digital Marketing (Ahmedabad)
🏢 Sandesh
📍 Ahmedabad