The purpose of the job is to ensure execution of the sales distribution strategy for the allotted region through achievement of the allocated sales targets by effectively leading the complete sales force for the region while ensuring quality of business sourced and market conduct is as per defined guidelines
Job Details
- Job Title: Assistant Regional Manager
- Department: DSF - Sales
- Reporting To: Zonal Head/Asst. Zonal Head
- Superior: Head of Sales
- Unit: Birla Sun Life Insurance Company Ltd
- Business: Life Insurance
Dimensions
What are the areas (in quantitative terms) the job has an impact on
- 1. Manpower Direct: 14 to 17 (Branch Manager, Branch Head Relationship Managers); Indirect: 175 to 210 FLS and Support Staff
- 2. Annualised Premium (in Cr): ~ to 40 cr
- 3. Net Annualised Advisor Commission (NAAC) (in Cr): ~ cr - 5.5cr
- 4. Persistency: 85%; 13 month Rolling Premium Persistency
- 5. Branches: 11 to 15 Branches
- 6. Activisation: 25% to 35%
- 7. Policies: 7,500 to 15,000
Job Context Major Challenges
What are the specific aspects of the job that provide a challenge to the jobholder in the context of the Unit/Zone
- Unavailability of skilled manpower in small towns
- Short gestation time to develop people because of rapid business demand
- Managing Attrition at the frontline due to immense competition
- Getting adequate infrastructure in place in small locations
- Highly competitive and aggressive industry, especially in the Direct Sales Force channel
- Ensuring a fine balance between the multiple demands placed on the sales force by multiple channels
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