Here is a clear, Job Description for *Area Sales Officer (ASO)*

*Job Title: Area Sales Officer (ASO)*

*Department - Sales & Marketing

*Reports To - Area Sales Manager

*Location - Malda

*Experience - 1 - 4 Years

*Qualification - Graduate / MBA Preferred

*Employment Type - Full time, Field Job

*Job Summary:*

We are hiring an energetic Area Sales Officer to drive sales in the assigned area. The candidate will be responsible for achieving sales targets through dealers / distributors / retailers and building strong customer relationships.

*Key Responsibilities:*

*1. Sales Target Achievement*

- Achieve assigned monthly sales targets (Primary & Secondary sales).

- Ensure daily order booking and timely delivery.

- Focus on volume, value, and product mix as per company goals.

*2. Market Coverage & Beat Planning*

- Daily market visits as per beat plan to retailers / dealers / distributors.

- Ensure product availability, visibility, and freshness in the market.

- Identify and onboard new retailers / dealers to expand market reach.

*3. Distributor & Channel Management*

- Manage distributors, handle stock, claims, and payment collections.

- Ensure proper service to retail outlets and maintain healthy distributor ROI.

- Monitor competitor activities and schemes in the market.

*4.



Merchandising & Promotion*

- Execute company promotional schemes, offers, and new product launches.

- Ensure proper display, POSM, and visibility at retail points.

- Collect market feedback and share with management.

*5. Reporting & Documentation*

- Daily reporting of sales, market visits, and collection in SFA App / CRM.

- Maintain records of orders, payments, and competitor information.

- Attend weekly / monthly sales meetings.

*Skills Required:

- Good communication & negotiation skills

- Self-motivated and target-oriented

- Knowledge of local market and language is a must

- Basic knowledge of MS Excel and mobile apps (SFA/CRM)

- Must have a two-wheeler with a valid driving license

- Willing to travel extensively in the assigned territory

*Eligibility:

- Any Graduate (BBA /B.Com / BA preferred)

- 5-6 years of experience in FMCG / Telecom / Paint / Electrical / Pharma / Building Material sales

- Freshers with good communication can also be considered for Trainee roles

*Salary & Benefits:*

- CTC: [2.5 LPA to 3 LPA] + Incentives

- Fast career growth to Sr. Officer / Area Manager

*To Apply:* Share your CV at [Your Email ID] or WhatsApp at [(phone hidden)]

📌 Area Sales Officer (Malda)
🏢 GC Foods
📍 Malda