Job Description: Territory Sales Executive – B2B Sales & Distribution

Company: Sairox Home Appliances(Shree Enterprises)

Location: Muzaffarnagar, Uttar Pradesh

Territory: Uttar Pradesh

Department: Sales & Business Development

Experience: 3–5 years preferred

Salary: ₹22,000–₹30,000 per month + performance-based incentives + travel reimbursement

About the Company

Sairox is a manufacturer of metal almirahs, air coolers, office furniture and metal shoe racks. We are expanding our dealer, distributor and institutional customer network across Uttar Pradesh and are looking for a motivated sales professional to drive market expansion and revenue growth.

Role Overview

The Territory Sales Executive will be responsible for developing new markets, appointing dealers and distributors, generating B2B orders, managing customer relationships and achieving sales targets across the assigned territory.

The ideal candidate should have strong field sales experience, excellent negotiation skills and the ability to build long-term business relationships with retailers, wholesalers, distributors and institutional buyers.

Key Responsibilities

1. Dealer & Distributor Development

- Identify and onboard new dealers, distributors, wholesalers and retail partners across assigned districts.
- Develop sales channels for metal almirahs, air coolers, office furniture and metal shoe racks.
- Build and maintain relationships with furniture dealers, appliance retailers, steel furniture shops and office furniture suppliers.

2. Field Sales & Business Development

- Conduct regular market visits to identify current business opportunities.
- Generate leads,



conduct product presentations, share quotations and convert prospects into customers.
- Achieve monthly sales, new customer acquisition and collection targets.
- Monitor competitor pricing, product offerings, dealer margins and market demand.

3. Institutional & Project Sales

- Identify opportunities with offices, schools, colleges, hostels, hospitals, factories, corporate offices and other institutional buyers.
- Develop relationships with procurement teams, furniture contractors, project consultants and commercial furniture suppliers.
- Generate bulk enquiries and follow up on quotations, tenders and purchase orders.

4. Order Management & Collections

- Coordinate with the internal team regarding pricing, stock availability, dispatches and delivery timelines.
- Follow up on outstanding payments and ensure adherence to approved credit policies.
- Develop repeat business through regular customer engagement and after-sales coordination.

5. Reporting & Market Intelligence

- Maintain a database of prospects, dealers, quotations, orders and collections.
- Submit daily field visit reports and weekly sales performance updates.
- Prepare monthly territory sales plans and provide feedback on customer requirements and competitor activity.

Required Skills & Qualifications





- Graduate in any discipline; candidates with relevant sales experience may also be considered.
- 3–5 years of experience in B2B sales, channel sales, dealer development or field sales.
- Experience in steel furniture, office furniture, home appliances, consumer durables, metal products or related industries preferred.
- Strong communication, negotiation and relationship-management skills.
- Ability to identify new markets and convert enquiries into orders.
- Comfortable with field travel across Uttar Pradesh.
- Basic knowledge of MS Excel, WhatsApp and sales reporting.
- A valid driving licence and access to a two-wheeler preferred.

Compensation & Benefits

- Fixed monthly salary of ₹22,000–₹30,000, depending on experience and suitability.
- Performance-based monthly incentives linked to sales achievement, collections and profitability.
- Approved travel and business expenses reimbursed as per company policy.
- Opportunity to grow into a senior territory or Area Sales Manager role based on performance.

Performance Expectations

The candidate will be evaluated on:

- New dealer and distributor acquisition.
- Monthly sales and collected revenue.
- Institutional enquiries and bulk order conversion.
- Repeat business and customer retention.
- Payment collection and adherence to pricing policies.
- Territory coverage and reporting discipline.

Ideal Candidate: A proactive, target-oriented sales professional who can independently develop a dealer network, generate B2B orders and expand Sairox's presence across Uttar Pradesh.

📌 Sales & Marketing Executive (Muzaffarnagar)
🏢 Shree Enterprises
📍 Muzaffarnagar