NOTE: Candidate with Commodity Experience will be Prefferd

Job Description:

We are looking for an experienced and result-oriented Sales Officer to manage general trade sales and distribution across Delhi. The candidate should have strong experience in distributor handling, channel sales, retail distribution, and market expansion, preferably in the flour or commodity industry. The role involves driving primary and secondary sales, achieving sales targets, appointing current distributors and retailers, managing market coverage, and maintaining strong relationships with channel partners.

Key Responsibilities:

- Achieve monthly and quarterly sales targets in terms of volume and value.
- Drive primary sales through distributors and ensure healthy secondary sales across retail markets.
- Develop and manage relationships with distributors, wholesalers, and retail outlets.




- Expand market coverage by appointing new distributors and onboarding new retailers.
- Ensure product availability, visibility, and merchandising at retail counters.
- Implement trade schemes, promotional activities, and branding initiatives.
- Monitor stock levels, plan orders, and ensure timely product replenishment.
- Conduct regular market visits to monitor competitor activities, pricing, and market trends.
- Build and maintain strong relationships with channel partners and key retailers.
- Ensure timely payment collection and control outstanding dues.
- Prepare and submit daily sales reports, MIS, and market feedback reports.
- Identify new business opportunities and improve sales performance within the assigned territory.

📌 FMCG Sales Executive (New Delhi)
🏢 Cogent Solution
📍 New Delhi