Sales and CRM - Lead

Job Purpose:

The Sales and CRM Lead is responsible for managing the entire sales funnel, from lead generation to conversion. This includes overseeing CRM systems, managing a sales team, and handling social media for customer engagement, lead generation, and brand awareness. The position requires leadership skills, a focus on conversions, and a data-driven approach to sales and marketing.

Roles and Responsibilities:

Ø Sales Conversion & Lead Generation

· Lead the sales process, from lead acquisition to final conversion.

· Develop sales strategies and scripts for the sales team to convert leads effectively through calls and emails.

· Ensure lead follow-ups and develop action plans for high-potential leads.

Ø Team Management

· Manage and oversee a team of sales executives, providing training and performance feedback.

· Set daily, weekly, and monthly sales targets for the team, and monitor their progress.

· Coordinate with the team to ensure a cohesive approach towards reaching set KPIs (e.g., lead response time, conversion rates).

Ø CRM Management

· Oversee CRM system management, ensuring proper tracking of customer data, lead status, and sales funnel progression.

· Analyse CRM data to identify trends and areas for improvement in the customer acquisition and retention process.

· Maintain CRM hygiene by ensuring all lead data is up to date and categorized.

Ø Social Media Management

· Collaborate with the content and marketing teams to develop a social media calendar that aligns with sales objectives.

· Utilize social media channels (Instagram, LinkedIn, Facebook) for lead generation through engaging content, ads,



and direct interactions with potential students.

· Track and analyse the performance of social media campaigns and suggest improvements for better engagement and conversion.

Ø Customer Relationship & Retention

· Build solid relationships with leads and existing customers to maximize retention and referral opportunities.

· Handle customer concerns, complaints, and inquiries efficiently, ensuring a high standard of customer service.

Ø Reporting & Analytics

· Prepare detailed daily, weekly, and monthly sales reports, showcasing key performance metrics (leads generated, leads converted, etc.).

· Use analytics to measure the success of marketing campaigns, identify gaps, and present actionable insights.

Ø Strategic Sales Initiatives

· Develop innovative strategies for increasing enrolments across all courses, both online and offline.

· Implement promotional offers and partnerships to attract new students.

Ø Collaboration with Marketing Team

· Work closely with the marketing team to align sales objectives with marketing campaigns and paid advertising efforts.

· Provide feedback from customer interactions to inform content strategies and ad placements.

Ø Budget & Resource Allocation

· Manage the budget allocated for CRM tools and sales campaigns, ensuring cost- effective solutions for lead generation.

· Monitor the resource allocation for the sales team to maximize productivity.

Ø Process Improvement

· Continuously evaluate sales processes, identifying opportunities for automation and optimization.

· Stay updated with the latest CRM and sales tools, recommending necessary upgrades.

📌 Sales Team Leader (Hyderabad)
🏢 Rysun Jewels Private
📍 Hyderabad