We’re Hiring – Social Media & Shopify Growth Manager (USA Market)

Industry: Fashion & Textile E-commerce

Market: United States

Business Model: B2C | Shopify | Direct-to-Consumer

Location: India-based, working closely with our U.S. team/client

Employment Type: Full time

About the RoleWe are looking for a performance-driven Social Media & Shopify Growth Manager who can help grow our online sales across the United States.

This is not a role limited to posting content or managing social pages. The selected candidate will be responsible for converting social media traffic into Shopify sales, improving customer acquisition, running campaigns, and building a scalable U.S.-focused e-commerce brand.

Key ResponsibilitiesSocial Media Growth

- Manage Instagram, Facebook, Pinterest, TikTok and other relevant platforms.
- Create a U.S.-focused monthly content and campaign calendar.
- Develop reels, posts, stories, product videos and promotional content.
- Build engagement with U.S.-based customers.
- Identify trends, occasions and cultural moments relevant to the American market.
- Work with influencers, creators and affiliate partners.
- Respond to comments and direct messages professionally.

Shopify Sales Growth

- Drive qualified traffic to the Shopify website.
- Plan product launches, collections, discounts and seasonal campaigns.
- Improve product pages, banners, descriptions, offers and calls to action.
- Monitor abandoned carts and support remarketing campaigns.
- Coordinate email, SMS and WhatsApp marketing where relevant.
- Improve conversion rates, average order value and repeat purchases.
- Track product-wise and campaign-wise sales performance.

Paid Advertising

- Plan and manage Meta advertising campaigns.
- Run prospecting,



retargeting and abandoned-cart campaigns.
- Test creatives, audiences, offers and landing pages.
- Monitor customer acquisition cost and return on advertising spend.
- Scale profitable campaigns across the United States.
- Coordinate with Google Ads specialists when required.

Content and Creative Coordination

- Prepare briefs for designers, photographers and video editors.
- Ensure all content follows the brand identity.
- Convert product features into compelling customer benefits.
- Create promotional campaigns around U.S. festivals, weddings, events and shopping seasons.
- Maintain consistency across social media, ads and the Shopify website.

Customer and Market Understanding

- Study U.S. customer preferences, sizes, price points and buying behaviour.
- Analyse customer reviews, queries, returns and feedback.
- Track competitors operating in the same category.
- Identify high-performing products, customer segments and locations.
- Recommend new collections and offers based on data.
- Required Experience3–6 years of experience in social media, e-commerce or digital marketing.
- Practical experience managing a Shopify-based B2C business.
- Experience targeting customers in the United States.
- Hands-on experience with Meta Ads Manager.
- Experience with influencer marketing and content-led selling.
- Strong understanding of conversion funnels and customer acquisition.




- Must-Have SkillsShopify management
- Instagram and Facebook marketing
- Meta advertising
- Performance marketing
- Content strategy
- Influencer outreach
- Email and SMS marketing
- Google Analytics
- Shopify Analytics
- Creative campaign planning
- Strong written English
- Data analysis and reporting

Preferred BackgroundCandidates with experience in:

- Fashion e-commerce
- Indian ethnic wear
- Apparel and lifestyle brands
- Jewellery or accessories
- Home furnishing
- D2C consumer brands
- U.S.-focused online stores
- Key Performance IndicatorsMonthly Shopify revenue
- Number of orders
- Website conversion rate
- Customer acquisition cost
- Return on advertising spend
- Average order value
- Repeat customer rate
- Cart abandonment recovery
- Social-media-driven revenue
- Engagement and follower quality
- Email and SMS campaign revenue
- Influencer campaign performance
- Non-Negotiable RequirementsMust understand that social media activity should ultimately generate sales.
- Must be comfortable taking responsibility for revenue targets.
- Must have hands-on Shopify and Meta Ads experience.
- Must be able to understand U.S. customer behaviour.
- Must maintain accurate weekly reports.
- Must be comfortable coordinating with teams across India and the United States.

What Success Looks LikeThe selected candidate will build a predictable online sales engine that:

- Attracts customers across the United States.
- Converts social-media audiences into Shopify customers.
- Builds repeat purchases and customer loyalty.
- Identifies winning products and profitable audiences.
- Gradually reduces dependence on discounts.
- Creates a recognisable consumer brand in the U.S. market.

📌 Social Media Manager (Vasai-Virar)
🏢 Sagar fashion
📍 Vasai-Virar