About Us

EssentiallySports is a digital sports media platform serving modern fandom. Primarily aimed at serving the American audience, ES is industry leading new-age media that has multiple products and IPs under its portfolio.

Over the years, the company has evolved from a traditional content publisher into a broader media ecosystem that includes editorial coverage, creator-led IPs, newsletters, branded storytelling, and fan-engagement initiatives.

Our work today is driven by one core principle, that of building sustained relationships with audiences, not just generating one-time traffic.

Role Overview

As a Social Media Group Head, you will take end-to-end ownership of assigned US Sports pages, driving content strategy, traffic growth, and monetization performance. This role goes beyond execution — you’ll be evaluated primarily on page-level outcomes.

Traffic and Monetization are the two key performance metrics for this role.

Responsibilities

- Owning and managing social media pages for allocated US Sports verticals
- Identifying high-performing content formats to maximize traffic and revenue
- Monitoring page-level traffic, link clicks, CTRs, and engagement
- Driving and tracking monetization performance of assigned pages
- Analyzing asset-level and page-level performance to refine strategy
- Staying ahead of trends across US Sports (NFL)




- Publishing, scheduling, and optimizing content across platforms
- Collaborating closely with editorial, product, and monetization teams
- Subscribing to and tracking relevant leagues, creators, athletes, and pages

Requirements

- Prior experience managing sports-focused social media pages
- Passion for and deep interest in NFL
- Solid understanding of social media algorithms and platform behaviour
- Strong understanding of digital traffic growth and monetization strategies
- Strong ownership mindset with the ability to drive outcomes independently
- Knowledge of Canva and short-form video formats
- Basic experience with AI tools for editing or content enhancement
- Ability to think both creatively and analytically
- Proven experience in team management and cross-functional collaboration
- Good knowledge of AI first social media knowledge and usage of AI tools.

Performance Metrics (KPIs)

- Traffic growth from social media platforms
- Monetization performance of assigned pages
- Consistency of posting and content quality
- Trend adoption speed and experimentation success

Perks

- Fully work from home environment & flexibility to join for our on-site meetings as & when required
- Opportunity to own and scale high-impact sports pages

📌 Social Media Manager (India)
🏢 EssentiallySports
📍 India