Key Responsibilities:

1. Social Media Strategy

- Develop and execute integrated social media strategies aligned with CLIRNET's brand and business objectives.
- Build monthly and quarterly social media calendars across platforms.
- Identify opportunities to strengthen CLIRNET's positioning as a credible healthcare technology and professional engagement brand.

2. Content Planning & Execution

- Develop creative briefs and content ideas for posts, reels, videos, carousels, infographics, polls and other formats.
- Ensure all communication maintains CLIRNET's professional, credible and healthcare-focused brand voice.
- Develop engaging hooks, captions, CTAs and campaign messaging.

3. Healthcare Professional Engagement

- Develop social content specifically designed to engage doctors and other healthcare professionals.
- Leverage doctor/KOL content, webinars, CMEs, clinical discussions, case-based content and expert insights for social amplification.

4. Campaign & Event Management

- Plan and execute social media campaigns for CLIRNET initiatives, partnerships, webinars, conferences and awareness campaigns.
- Create pre-event, live-event and post-event social media strategies.

5. Community Management

- Monitor comments, messages, mentions and conversations across social platforms.
- Respond to audiences in a timely and brand-appropriate manner.

6. Analytics & Performance

- Track social media KPIs including reach, impressions, engagement,



video views, follower growth, CTR, leads and conversions.
- Prepare monthly social media performance reports with actionable insights.

7. Cross-functional Collaboration

- Work closely with Content, Medical Content, Design, Video, PR, Product, Business Development and KOL teams.
- Coordinate with external agencies, freelancers and creators when required.

Required Skills & Qualifications:

- Bachelor's/Master's degree in Marketing, Communications, Mass Communication, Journalism or a related field.
- 3–6 years of experience in social media management, preferably in healthcare, health-tech, pharma, media or a B2B workplace.
- Strong understanding of LinkedIn, Instagram, Facebook and YouTube.
- Excellent copywriting and communication skills.
- Strong understanding of social media algorithms, content formats and platform trends.

Preferred Skills:

- Experience working with doctors, KOLs or healthcare professionals.
- Healthcare/pharma/health-tech marketing experience.
- Experience managing LinkedIn for B2B or professional audiences.
- Basic understanding of SEO and digital marketing.
- Familiarity with Meta Business Suite, LinkedIn Analytics, YouTube Studio, Google Analytics and social media scheduling platforms.
- Basic understanding of Canva or other creative tools is an advantage.
- Experience working with video/reels and short-form content.

📌 Social Media Executive (Kolkata)
🏢 CLIRNET
📍 Kolkata